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Is Oral Business Communication Important?

Oral communication includes individuals conversing with each other, be it direct conversation or telephonic conversation. Speeches, presentations, discussions are all forms of oral communication. Oral communication is generally recommended when the communication matter is of a temporary kind or where a direct interaction is required. Face-to-face communication (meetings, lectures, conferences, interviews, etc.) is significant so as to build rapport and trust.

To become a competent professional, you need several types of oral communication. Let’s explore them.  

What Is Oral Communication?

Oral communication is communicating with spoken words. It’s a verbal form of communication where you communicate your thoughts, present ideas, and share information. Examples of oral communication are conversations with friends, family, or colleagues, presentations, and speeches.

It helps to build trust and reliability. The process of oral communication is more effective than an email or a text message. For important and sensitive conversations — such as salary negotiations and even conflict resolution, you can rely on oral communication to get your point across, avoid misunderstandings and minimize confusion.

The Importance of Oral Communication

In a professional setting, effective oral communication is important because it is built on transparency, understanding, and trust. Your oral communication skills can boost morale, encourage improved performance and promote teamwork. Here are some benefits of oral communication:

  • It saves time by letting yoIt’s the most secure form of communication for critical issues and important information
  • It helps to resolve conflicts with face-to-face communication
  • It’s a more transparent form of communication as it lets you gauge how others react to your words convey your message directly to the other person and getting their response immediately

Advantages of Oral Communication

  • There is a high level of understanding and transparency in oral communication as it is interpersonal. There is no element of rigidity in oral communication. 
  • There is flexibility for allowing changes in the decisions previously taken.
  • The feedback is spontaneous in the case of oral communication. Thus, decisions can be made quickly without any delay.
  • Oral communication is not only time-saving, but it also saves money and effort.
  • Oral communication is best in the case of problem resolution. The conflicts, disputes, and many issues/differences can be put to an end by talking them over.
  • Oral communication is essential for teamwork and group energy.
  • Oral communication promotes receptive and encouraging morale among organizational employees.
  • Oral communication can be best used to transfer private and confidential information/matter.

Types of Oral Communication

There are different examples of oral communication in a business setting. You need several oral communication skills for career advancement. Let’s look at different types of oral communication:

  • Elevator Pitch
    Imagine you meet the CEO of your organization in the elevator. Now, you have 30 seconds to introduce yourself before they get out on the next floor. This is your elevator pitch. It’s a form of oral communication where you have to succinctly explain who you are and what you want from the other person.
  • Formal Conversations
    These are common at work because you have to constantly interact with your managers, coworkers, and stakeholders such as clients and customers. Formal conversations are crisp, direct, and condensed. You have to get your point across in a few words because everyone has only limited time to spare.
  • Informal Conversations
    These are conversations that you have with your team members or friends and family. They are mostly without an agenda. You can talk about your day, what you’re going to eat for lunch, or discuss weekend plans. These are friendly conversations peppered with light banter.
  • Business Presentations
    This is where you need to make the best use of your speaking skills. Public speaking is an important skill to develop if you want to command a room full of people. For this, you need to leverage Harappa’s LEP and PAM Frameworks as well as the Four Ps of Pitch, Projection, Pace, and Pauses.
  • Speeches
    Speeches are important in businesses like event management or community outreach. In a corporate setup, speeches are reserved for top management and leaders.


Do’s and Don’ts during Oral Presentation

Delivery of a good sales presentation is equally important so below is the list of primary do’s and don’ts which are very crucial to follow:

  • Do make it a point to speak clearly.
  • Do maintain a professional as well as clean appearance.
  • Do maintain eye contact with almost everyone in the room.
  • Do sound and pose enthusiastically as well as confidently.
  • Do keep a sharp check on the body language of the audience (watch the reaction of the audience).
  • Do not either talk slow or rush the presentation.
  • Do not start cracking jokes between presentations.
  • Do not move around or walk a lot during the presentation.
  • Do not speak in monotones (keep varying tone, pitch, and speed).
  • Do not talk to the visual aids.

Voice during oral communications is a very vital aspect because what you say is important and equally important is how you say it. Secondly, you need to pay attention to your body language. Body language shows your attitude as well as reflects your thoughts. Thirdly you need to be cautious about your appearance, as the first impression is the last impression, so be formally dressed for the sales presentation.

The success of any sales presentation depends mostly on the style of delivery adopted by you. All the preparation done for the presentation will go in vain if you are not able to deliver it with full confidence, show assertiveness, enthusiasm as well as include enjoyment in it.


Arming yourself with effective oral communication skills will boost your confidence and prepare you for challenging tasks like meeting and impressing clients.