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What are the types of digital marketing & how to use them?

Digital marketing is a marketing approach that relies on the Internet to target key audiences. The connection and communication are created via different digital channels and platforms. There are different types of digital marketing. We will discuss 9 of them today!

So, in this article, we will have a closer look at the types of digital marketing. We will also share the opinions and experiences of our professional trainers with you. 

Let’s talk about digital marketing and its types.

What is digital marketing?

Over 60% of the global population is online. More and more people are joining the digital world every day. That is why every single business: big or small, needs an online presence to be competitive. This doesn’t necessarily refer to the website. Your target audience is in broader frames and they want to know how you can help them. They want to know how different you are compared to your competitors. Digital marketing solves a huge problem: breaking through this competition and reaching your target audience. 

Digital marketing plays a bigger role than just selling a product or a service. Of course, sales are essential, but digital marketing has more layers. As we have mentioned before, there are several types of digital marketing. Sales are just a piece of the puzzle. Individual sales are great, but it doesn’t necessarily mean that your customers will return for the second or third purchase. Good customer interactions play a key role in a successful business. A professional digital marketing specialist guides the company through the right steps for successful customer interactions. 

Digital marketing helps companies

Digital marketing helps companies think strategically about how to reach customers through digital channels before and after the purchase. A well-coordinated digital marketing strategy will allow businesses to maintain their audiences and thrive.

Many companies are present online but have no success. Digital marketing helps you get to know your audience and achieve success. A huge research study has to be done in order to understand how to address the customers you need.

Digital marketing knowledge will help you create tailored marketing strategies for your business. The content on social media will also be tailor-made specifically for your right audience. The research of the audience will help the companies come up with an accurate strategy. With clear goals, your company will know exactly how to measure its success. The measured information will allow you to adjust customer communication and improve your social campaigns. 

As you can see, digital marketing helps recognize opportunities to reach potential customers and engage with them effectively. Well-planned digital marketing strategy raises awareness and builds trust and loyalty in your customers.

The types of digital marketing

There are several digital marketing types. All of them are important in their way. 

As the SEO course trainer Lianna Araqelyan mentions: “Each type of digital marketing plays an important role. They have unique algorithmic complexities and technical difficulties. However, it is important to consider the product itself and its target audience.

Who do we want to target? 

Where do they spend most of their time: on social media or search engines? 

On their phones or computers? 

Answers to these questions will help you find the right platforms for marketing”.

Now let’s delve into the 9 main types of digital marketing. 

#1 Content Marketing

We may say that content marketing is the spine of your digital marketing strategy. This is a way of connecting with your target audience through original content. It can be blogs, newsletters, articles, etc. The idea of content marketing is never getting old, because people are always looking for good quality content.

Content marketing can be done via:

  • Podcasts,
  • Original videos, 
  • Informative articles and blogs,
  • Videos etc. 

#2 Search Engine Optimization (SEO)

SEO, as you might have heard, is the practice of optimizing websites and online content. The final mission is to improve its final ranking and visibility on search engine results pages. 

The key components of SEO are:

Keyword research – a process of identifying the most profitable keywords used by a potential client when searching for products/services. We are using various tools in order to analyze the search volume, competition, and relevance of the keywords.

Technical SEO – the optimization of technical aspects of a website to improve its visibility and ranking.

On-page optimization – the procedure of optimizing individual web pages to rank higher and earn more traffic. It includes the optimization of content, meta tags, images, and other elements.

Off-page optimization – these are the activities performed outside of the website. The final goal is to improve its ranking and visibility. Off-page optimization includes building high-quality backlinks from relevant websites.

Analytics – this helps in tracking and measuring the performance of SEO strategies. This includes various tools like Google Analytics. It helps report and monitor website traffic, keyword rankings, and other metrics.

Our SEO trainer Lianna mentions her huge experience with SEO and its role in the success of a business. Thanks to an important, targeted keyword her team was able to reach the most visible part of the search engine. Our “SEO A to Z” course is fully based on practical knowledge and real case discussions.

#3 Social Media Marketing

SMM is one of the most in-demand marketing components. This is the process of promoting a brand, product, or service on social media platforms. The final goal is to reach and engage with the target audience. Social media marketing has become an essential component of modern digital marketing strategies. That’s why we have also elaborated an SMM Architecture course with the most professional trainers in the field. We have also discussed the power of social media marketing for small businesses in our latest article.

#4 Digital Advertising

This is an umbrella term for different online advertising strategies. The typical strategies for digital advertising are cost-per-click and cost-per-mille.

#5 Email Marketing

One of the most popular types of digital marketing is email marketing. This is an essential process of maintaining a database of contacts and sending them email alerts. The emails will let them know about your brand, product, and services. This is an effective way to keep communication with your target audience.

#6 Mobile Marketing

There seems to be a countless number of mobile phones nowadays. This type of digital marketing plays a huge role in reaching your target market. Brands often connect with their customers through mobile apps, websites, and social media. 

#7 Conversational AI

Artificial intelligence and machine learning are so popular nowadays that almost everyone has heard at least something about them. These two have elaborated a more sophisticated marketing strategy called conversational artificial intelligence. Voice search, chatbots, and digital assistants become more relevant day by day. Conversational AI is a very fresh type of digital marketing to take into consideration.

#8 Pay-Per-Click Advertising (PPC)

This is a very popular type of digital marketing today. It involves an advertiser paying a publisher each time their ads are clicked. The publisher is usually the website owner, search engine operator, or social network platform. Some examples of PPC can be social media ads that appear on the page, ads that appear with a specific keyword, etc.

#9 Online PR

Online public relations is when a member of the press mentions the brand through their stories, interviews, etc. Influencer marketing is considered a type of online PR. Product or service reviews by famous people or critics can be a huge contribution to their online reputation.

Arpine Hambardzumyan is going to talk about Influencer Marketing during our “Digital Marketing Full Course” this summer. 

These were the 9 main types of digital marketing used nowadays. As our trainer Arpine mentioned, Influencer marketing, SMM, and SEM are some of the most popular types of digital marketing. All of them can be challenging if the current business goals and target audience are not taken into consideration.

You can start your career in digital marketing NOW if you want to do it with us! 

Our “Digital Marketing Full Course” is starting very soon! 

Make sure to register in time and start your professional career in the sphere.

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