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Digital Marketing Strategy

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Digital Marketing Strategy

Digital Marketing Strategy

Digital marketing is based on detailed strategy, which helps to clearly understand goals and the ways to reach them.

BDG launches a “Digital Marketing Strategy” course, which represents step-by-step practical techniques for creating an implementable digital marketing strategy for all types of businesses (digital product, physical product, service, B2B, B2C).

This course is for:

▪ Pre-launch business owners who don’t know where to get started
▪ Website owners who are struggling to get traffic and sales
▪ Anyone looking to start a pick up highly paid freelancing skills

With over 20 hours of training, quizzes and practical steps to follow, you will learn how to market a business online from scratch across all the major marketing channels.

After completion of the course, you will be able to create implementable and practical strategies that win weather that’s getting additional 1000 likes on Facebook or increasing your domain authority.

As a result you will have practical knowledge in։

▪ Conducting a website audit (including SEO audit)
▪ Creating buyer personas
▪ Conducting digital competitor research
▪ Conducting general market research
▪ Creating SEO strategy
▪ Creating SMM strategy
▪ Creating a content marketing strategy

Preliminary experience or basic understanding of digital marketing is required, basic proficiency in English is also needed.

The main process of the course consists of lessons, discussions, workshops, tasks, task discussions. Participants will choose a company for which they will construct the digital marketing strategy and will be assigned a certain task that will help them develop the strategy.

Business Development Group provides the following benefits to the participants:

✔ All participants will receive a 20% discount for other “Business Development Group” trainings,

✔ You’ll also get a 10% discount card that you can give anyone to participate in any of our trainings,

✔ The practical tasks prevail during the course as means of mastering the material. Therefore, the contact with the trainer and the delivery of the material continues beyond the working hours.

Tաս 1

Introduction

  • Discovery stage: research
  • Strategy components
  • Making the strategy actionable

Դաս 2

Website Audit

  • How to conduct a proper website audit
  • How is it different from SEO audit
  • Once you audit your website you will be ready to compile the
    analysis into on-site SEO strategy

Դաս 3

Market Research

  • Difference between market research and marketing research
  • Transition into competitor research with accurate schemas
  • Introduction to the competitor research

Դաս 4

Competitor Analysis

  • Analyzing the competitor’s business one by one
  • Conducting website analysis
  • Conducting social media analysis
  • SEO analysis

Դաս 5

Buyer Persona Research and Creation

  • How to create the main aggregated personas that are
    out there in your market/niche
  • Understanding the potential target
  • Understanding what campaigns you want to run and A/B
    test based on the target

Դաս 6

Keyword Research

  • Researching keywords with the right tools
  • Documenting the research in a correspondingly formatted
    template

Դաս 7

Components of Digital Marketing Strategy

  • How to define your OKRs
  • How to clearly set the components of your strategy before you
    start making it

Դաս 8

Creating the actual Strategy

  • Compile an off-site and on-site SEO strategy
  • SMM strategy
  • Email marketing strategy
  • Content strategy aligned with your off-site SEO

Դաս 9

Summary, Final Project Delivery
Examination

  • Summarize the course key findings
  • Talk about projects and answering specific questions
    from them

 


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