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Product Management

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Product Management

Product Management

The secret of successful business model implementation is in strong product management. In order to ensure product success in the marketplace you need to learn about the key decisions, underlying tradeoffs, and implementation decisions needed for each phase of the product life and master business and organizational logic.

“Product Management” course aims at providing bullshit-free knowledge on IT B2C and B2B product management, heavily focusing on data, customer research, and testing growth hypotheses, building skills to develop and deliver products that solve real problems.

The course is ideal for Startup Founders and Associate Product Managers, as well as IT project managers / business analysts / software developers who want to change their profile.

After completing the course you will have the ability to pinpoint real problems and needs, build a successful product based on data, and generate the product roadmap and delivery backlog.

The processes of the course include lectures, workshops, group collaborations. During the course, students will research and develop a product to pitch at the end.

For participation to the course you need to be tech-savvy and have an understanding of how IT works, as well as basic understanding of development workflow.

Business Development Group provides the following benefits to the participants:

✔ All participants will receive a 20% discount for other “Business Development Group” trainings,

✔ You’ll also get a 10% discount card that you can give anyone to participate in any of our trainings,

✔ The practical tasks prevail during the course as means of mastering the material. Therefore, the contact with the trainer and the delivery of the material continues beyond the working hours.

Դաս 1
Intro to product management

  • Intro, getting to know each other,
  • What is product management,
  • Product vs Project,
  • Responsibilities of a Product Manager.

Դաս 2
Product development and workflow

  • Problems and Needs,
  • Idea generation,
  • Idea validation,
  • Definition of Success,
  • Definition of MVP,
  • Product development lifecycle.

Դաս 3
Business models

  • 9 business models in IT,
  • How to build products that have the right business model.

Դաս 4
Product metrics

  • Product lifecycle metrics,
  • Product growth metrics,
  • Business metrics,
  • Defining the primary metric.

Դաս 5
Writing specs, epics, and user stories

  • Feature generation,
  • Feature prioritization,
  • Roadmapping,
  • Epics, Stories, Tasks.

Դաս 6
Product analytics

  • User flows,
  • Funnels.

Դաս 7
Advanced product analytics

  • Machine learning in Product Management,
  • Building products on data and insights,
  • Behavioral analytics,
  • Tools to analyze the product.

Դաս 8
Experiments and hypothesis testing

  • Univariate testing,
  • Multivariate testing,
  • Growth hypotheses,
  • Experimentation and testing,
  • Constant learning lifecycle.

Դաս 9
Hacking growth

  • Finding the “Aha” moments,
  • Flow optimization,
  • Retention optimization.

Դաս 10
B2C product management strategies

  • B2C vs B2B,
  • Customer needs in B2C,
  • Success achievement strategies,
  • What makes a B2C product successful.

Դաս 11
B2B product management strategies

  • Customer needs in B2B,
  • Success achievement strategies,
  • What makes a B2B product successful.

Դաս 12
Final Product pitch

  • Students pitch their products and receive feedback.

Դաս 13
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