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Edgar Vahradyan /
2020-09-19

Accounting for Beginners

Haykuhi Harutyunyan /
2020-09-14

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Hayk G. and Armen P. /
2020-09-08

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Arman Chilingaryan /
2020-08-21

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Lidia Pakova /
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2020-09-08

Product Management | From Idea to Launch

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Product Management | From Idea to Launch

Product Management | From Idea to Launch

The secret of successful business model implementation is in strong product management. In order to ensure product success in the marketplace you need to learn about the key decisions, underlying tradeoffs, and implementation decisions needed for each phase of the product life and master business and organizational logic.

“Product Management” course aims at providing bullshit-free knowledge on IT B2C and B2B product management, heavily focusing on data, customer research, and testing growth hypotheses, building skills to develop and deliver products that solve real problems.

The course is ideal for Startup Founders and Associate Product Managers, as well as IT project managers / business analysts / software developers who want to change their profile.

After completing the course you will have the ability to pinpoint real problems and needs, build a successful product based on data, and generate the product roadmap and delivery backlog.

The processes of the course include lectures, workshops, group collaborations. During the course, students will research and develop a product to pitch at the end.

For participation to the course you need to be tech-savvy and have an understanding of how IT works, as well as basic understanding of development workflow.

Business Development Group provides the following benefits to the participants:

✔ All participants will receive a 20% discount for other “Business Development Group” trainings,

✔ You’ll also get a 10% discount card that you can give anyone to participate in any of our trainings,

✔ The practical tasks prevail during the course as means of mastering the material. Therefore, the contact with the trainer and the delivery of the material continues beyond the working hours.

Դաս 1
Introduction

  • Introduction of the classes
  • Introduction about the demo app
  • Introduction what the product management is all about
  • Group exercise

Դաս 2

  • What is a Product Management?
  • Why business needs those people
  • What is solves for the company?
  • Product Management vs Project Management
  • Idea generation
  • Group exercise

Դաս 3
Customer

  • Who is a customer?
  • Problem solution fit
  • Product market fit
  • Customer discovery
  • Painkiller vs Vitamins
  • Customer segmentation
  • Maslow's hierarchy of needs
  • Group exercise

Դաս 4
User flow

  • What is a user flow?
  • User experience
  • Flow diagrams
  • Group exercise

Դաս 5
Prototyping

  • Feature design
  • User Experience (UX)
  • Toolset
  • Group exercise / design an exact feature via
    appropriate tool

Դաս 6
Feature building models

  • Hooked (Trigger / Action / Reward / Investment)
  • Overview / Atomic / Influence
  • Minimum Viable Product

Դաս 7
Metrics & Analytics

  • Product metrics
  • Analytics tools
  • OKR

Դաս 8

  • Idea Validation
  • Idea validation in a real life

Դաս 9

Distribution

Distribution channels

Դաս 10
Agile & Technology

  • What’s an agile?
  • Scrum
  • Kanban
  • User Story

Դաս 11
ՔՆՆՈՒԹՅՈՒՆ


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Օրերը և ժամերը՝ Երեքշաբթի և հինգշաբթի՝ 19։00

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