Monday, Wednesday
7 pm – 9:30 pm
16 lessons + 1 exam
We begin the course by covering the fundamentals of copywriting, where we delve into understanding our target audience and the product. Next, we focus on crafting effective sales headlines and copies tailored to various purposes.
We explore the distinctive characteristics of different marketing texts, including those for websites, emails, social media, and advertisements. Additionally, copywriting course dedicates specific attention to content marketing and the creation of long-format copies, such as blog posts and e-newsletters.
Throughout the course, participants are assigned homework for each topic. Hayk, the instructor, personally reviews and provides feedback on all assignments to ensure individual attention and guidance. By the end of the course, you will have developed the skill of writing persuasive sales copies and will possess a collection of ready-to-use texts applicable to your professional purposes.
before and after the course
How to analyze the target audience and the product
How to craft compelling headlines
How to use psychological triggers in copywriting
Sales copies for various channels and formats
Content marketing intro and content writing essentials
Automation tools in copywriting
Marketing and Copywriting Specialist
Hayk discovered copywriting for himself in 2014, when one of his trainings gathered 4 times more participants than expected. It happened thanks to the written text. He has 6+ years of experience in various business development and marketing roles in IT, manufacturing, service delivery and other industries. He is a personal consultant and an experienced trainer, the author of the book “Алхимия. Как превратить тексты в золото”. “We are learning to influence people via texts. We are learning to change people, motivate them to do what we want them to. We are influencing their behavior and decisions. Even if you don’t work as a copywriter after the course, this skill will open many doors for you”. Hayk Margaryan
About The TrainerWe finalize the copies we have created and testing them in real life
We are writing sales copies about an unfamiliar sphere
15 years of experience in the field
Professional trainers
Individual consultation
Assistance in finding a job
Courses for all levels
30,000+ graduates
Permanent discount for further lessons
450 successful students per year
Application of successful methods
An objective procedure for selecting students
3 types of certificates
Permanent contact with the student
3 types of certification
Certificate of participation
It is given in case of 30-49% progress
Certificate of completion
It is given in case of 50-79% progress
Certificate of excellence
It is given in case of 80% + progress
Compilation of a competent CV
Professional Linkedin Page Design
Preparation for the interview with the employer
Mentoring partner organizations in the relevant position
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