0% Booked
Design Series Workshop: Visual Storytelling
- From Brand Concept to Clear Visuals
- The Impact of Brand Positioning
- Working with Real Case Studies
- Emotional Positioning, Consistency, and Visual Language
0% Booked
In this workshop, Visual Storytelling is presented as a strategic tool for building brands and advertising. It’s not just about creating beautiful visuals. It’s about how a brand idea transforms into clear, intentional imagery that conveys emotion and builds memory.
Together with speaker Shushan Tonoyan, you will explore how brand positioning influences color, light, composition, and overall atmosphere, and how every visual decision should strengthen the brand identity rather than simply “fill the feed.”
You will analyze real examples to understand why some advertisements are recognizable even without a logo, while others feel generic and interchangeable. The workshop will cover consistency, emotional positioning, and visual language in depth.
During the practical session, participants will define a brand’s emotional direction and, based on that, develop a concept for a single advertising visual that reflects a complete brand mindset. The emphasis will be on ensuring that every visual decision is directly connected to strategy.
By the end of the workshop, participants will have a clearer understanding of how to build a brand that doesn’t just publish content, but creates its own world — and communicates consistently with its audience within that world.
Designers are welcome to join to strengthen and expand their expertise in visual design. The workshop will help participants think more strategically and develop a stronger analytical mindset.
Marketing professionals can also join to gain deeper, more practical knowledge of storytelling and better understand the connection between design and targeting.
The workshop is also suitable for professionals working with advertising, conducting analysis, or collaborating directly or indirectly with design teams and designers.
How to transform a brand concept into clear visuals
The impact of brand positioning
How to analyze and work with real examples
Emotional positioning, consistency, and visual language
Compilation of a competent CV
Professional Linkedin Page Design
Preparation for the interview with the employer
Mentoring partner organizations in the relevant position
It is given in case of 30-49% progress
It is given in case of 50-79% progress
It is given in case of 80% + progress
Leave your details if you are from the BDG community
15 years of experience in the field
Professional trainers
Individual consultation
Assistance in finding a job
Courses for all levels
32,500+ graduates
Permanent discount for further lessons
450 successful students per year
Application of successful methods
An objective procedure for selecting students
3 types of certificates
Permanent contact with the student
Providing internship opportunities or job search assistance, from CV consultation to interview preparation
Individual approach in case of not understanding the topic, having a technical problem or any other issue
BDG community membership, joining 32,500+ BDG members and creating network with them.
Special conditions for participating in other online and offline courses and events
We are trusted by well-established, successful companies that prioritize education. We are certain that education will lead us to success․
Certificate of completion
Lifetime Access
Disccord Communitty
Provided Resources
We are trusted by well-established, successful companies that prioritize education.
We are certain
that education will lead us to success․