When?
27.04.2023
Duration
7 week
Level
Beginner
30% Booked
Whether or not to choose this profession?
SMM is marketing that targets social platforms like Facebook, Instagram, TikTok for brand promotion, target audience growth, website traffic boost and sales increase. This course will help you gain a complete understanding of the industry, understand social media marketing, its tools, and be ready to promote your own business or become an SMM specialist for any company.
If you want to:
- learn the secrets of social media marketing
- master online sales
- promote your own online shop
- target the right customer
- develop an accurate marketing strategy
join the course now.
Individual consultation
before and after the course
Who is the course intended for?
Beginners
The course does not require any professional knowledge as it is a beginner’s level. You need motivation, diligence and desire.
What are you going to study?
How to sell on social networks
Fb, IG, Linkedin, Telegram marketing
Targeted ads
Content marketing techniques
Creating a Buyer Persona
Analysis and discussion of results
Trainers
Course program
- Differences between traditional and digital marketing
- Marketing generations
- Directions of digital marketing
- Objectives of digital marketing
- How to set marketing objectives
- The psychology of the buyer on social media
- Content strategy development
- The customer’s path to purchase
- The importance of hashtags and emojis in social media
- The influence of links in social media content
- How to sell on social media
- The social media sales funnel
- The importance of CTAs in online sales
- Sales models
- Content types according to platforms
- Content plan creation
- The role of Facebook social media on the Internet
- The work of Facebook algorithm
- Facebook personal profile, security settings
- Facebook group creation, aimed usage and audience recruitment approaches
- Creation of a business page by The new Page experience
- Facebook Business Suite
- Facebook and Instagram messaging automation
- Analyzing the business page metrics
- Facebook events
- The role of Instagram social media on the Internet
- Differences between the personal and professional Instagram accounts
- Instagram promotion strategies
- The work of Instagram algorithm
- Instagram Story – as an engagement tool
- Features and benefits of using Instagram Live
- Importance of Instagram Reels to create entertaining video content
- Brand importance for Instagram AR filters
- The importance of ads on social media, how they are shown to target audience
- Buyer Persona profiling and in-depth analysis
- Online Ads terminology
- Facebook and Instagram ad account creation and setups
- Exploring the Ads Manager tool
- Facebook and Instagram advertising goals and opportunities
- Audience targeting and segmentation
- Optimization of Facebook and Instagram Ads
- In-depth analysis of advertising results
- Ads reports formation
- The role of LinkedIn social media on the Internet
- The work of LinkedIn algorithm
- Personal and business account settings
- Communication on LinkedIn
- Job opportunities on LinkedIn Jobs
- Telegram – a social network or a messenger?
- Channels and groups, which one to choose?
- Business promotion on Telegram
- A large number of followers, advertising and monetization
- The importance and use of Telegram bots
- Theoretical discussions
- Learning marketing terms
- Additional literature review
- Real case study and discussion
- Practical work
- Homework and its individual discussion
- Creating and promoting a project from scratch
- Placing ads on the budget provided by BDG
- Analysis and discussion of the results
- Final summary and exam
Register for a free consultation
Why BDG?
12 years of experience in the field
Professional trainers
Individual consultation
Assistance in finding a job
Courses for all levels
24,000 graduates
Permanent discount for further lessons
450 successful students per year
Application of successful methods
An objective procedure for selecting students
3 types of certificates
Permanent contact with the student
Special benefits for
BDG students
Providing internship opportunities or job search assistance, from CV consultation to interview preparation
Individual approach in case of not understanding the topic, having a technical problem or any other issue
BDG community membership, joining 27,000 BDG members and creating network with them.
Special conditions for participating in other online and offline courses and events
These certificates are proof of your knowledge
3 types of certification
Certificate of participation
It is given in case of 49% progress
Certificate of completion
It is given in case of 50-79% progress
Certificate of excellence
It is given in case of 80% + progress
How do we help
our students
find a job?
Compilation of a competent CV
Professional Linkedin Page Design
Preparation for the interview with the employer
Mentoring partner organizations in the relevant position
Contact with Talent Success Manager
Leave your details if you are from the BDG community
Yearly Data
Students
0+
Successful Students
0+
Projects
0+
Collaborations
0+
What do students think about this course?
Gayana Gasparyan
Thank you to the entire BDG team for your competent and professional work. I would definitely recommend BDG, because if you participate in one of the courses, you can become a member of the BDG family, where you will always be supported. During the lessons we received not only theoretical information, but also systematic practical knowledge, due to which the courses became more interesting and effective. Trust me, if you want to get “cool knowledge”, meet happy and positive people, then this is your place. I would like to thank the BDG family for the friends and lecturers I have gained through lessons, who have become advisors on professional achievements.
Manana Melqonyan
HIGHLY RECOMMENDED!!! 5 stars! I have attended the course of HR Management. Professional and supportive team, the trainer Anush Manucharyan is just fantastic. Whole programm is very informative, proactive and amazingly organized. Happy to have such great experience. I recommend it to everyone who wants to start new career in HR. Thank you BDG team;Tigran, Shant and, of course, Anush Manucharyan jan. Hope to participate in other trainings as well.
Ruben Harutyunyan
It’s a pity that one of the colorful periods of our lives is over. A period when we gained practical knowledge, a wonderful environment and friends. I want to express special thanks to Vahagn, due to whose efforts we will become successful professionals in life. And there are no words about Sona. Always friendly, smiling and ready to help. Who knows where our roads will cross, where we will meet again, smile and greet each other warmly. We are leaving each other with the expectations of meetings, and may success accompany us on our future road. Dear Vahagn Karamyan, many thanks.
Masha Keheyan
Amazing organization! Great support from all of the team members. I would recommend them unreservedly. But I want share my opinion about world best trainer one and only marketing and humanity specialist Arman Chilingaryan He absolutely #BEST. Thank you Arman Chilingaryan jaaan for your kind attention, for your patience. Thank you for creating an #educated_professional in me. I love you BDG team
Bella Mihranyan
Recently finished the Agile Project Management course organized by BDG. I would like to express my deep gratitude to BDG staff for organizing it effectively and, most importantly, for choosing such a unique trainer for us, Siranush Kostanyan. I admire her knowledge, professionalism and compassion. A personality whose students fully master the material, due to lovingly sharing his vast knowledge. Dear Siranush, I am proud that there are experts like you in our country and I am sure that their number will increase with your own help and support.
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