Lusine Aleksanyan

Lusine entered the field of copywriting without a specific plan, building on her background in economics and marketing. She emphasizes that copywriting is not just about writing texts—it’s about aligning with a client’s overall strategy. She has worked with clients from the U.S., Europe, China, as well as Armenia. Lusine is the author of several professional programs, including “AI in Copywriting”, “Social Media Copywriting”, “UX Writing and Copywriting”, and “Fundraising Copywriting”. She strongly values practice, noting that knowledge gains real value only through experience. That is why she considers this course particularly important: it provides not only theoretical knowledge but also insights refined through real-world practice.