Mariam Grigoryan

Mariam Grigoryan is a digital marketing professional currently working as a Digital Marketing Expert at SOS Children’s Village. With experience collaborating with over 50 international companies, she has consistently achieved a return on ad spend (ROAS) of at least 200%. Mariam considers her successes and failures throughout her career as her greatest teachers. Each successful and unsuccessful campaign has provided valuable lessons, helping her to understand the nuances of marketing and develop effective strategies. In addition to her expertise in digital marketing, Mariam has experience in social media marketing coaching and occasionally leads guest lectures at Eurasia University. She emphasizes a personalized approach, recognizing that students have varying levels of knowledge and learning paces. Her ability to simplify complex concepts makes challenging material more accessible. Mariam will provide not only in-depth knowledge of pay-per-click (PPC) advertising but also practical insights into marketing strategies, campaign management, and optimization. Students will gain hands-on experience using real tools, acquiring both hard and soft skills.