SMM and Targeting Specialist
Responsibilities:
- Conduct market and competitor research to identify trends and opportunities
- Plan, launch, and manage advertising campaigns across social media platforms
- Use Ads Manager as the primary work tool for campaign management and optimization
- Ensure precise targeting based on course specifics and platform algorithms
- Research and adopt new marketing trends and best practices
- Develop and implement email marketing strategies to enhance engagement and conversion
Requirements:
- Higher education in Marketing, Public Relations (PR), or a related field
- Minimum 2 years of experience in SMM, Marketing, Project management, or related roles
- Strong targeting skills and hands-on experience with Meta Ads Manager
- Familiarity with Google Analytics (preferred)
- Minimum B1 level English proficiency
- Excellent problem-solving and analytical skills
- Up-to-date with social media trends and capable of creating engaging, trend-driven content
- Creative mindset with strong strategic and analytical thinking
- Exceptional communication and negotiation skills․