SMM and Targeting Specialist

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Responsibilities:

  • Conduct market and competitor research to identify trends and opportunities
  • Plan, launch, and manage advertising campaigns across social media platforms
  • Use Ads Manager as the primary work tool for campaign management and optimization
  • Ensure precise targeting based on course specifics and platform algorithms
  • Research and adopt new marketing trends and best practices
  • Develop and implement email marketing strategies to enhance engagement and conversion

Requirements:

  • Higher education in Marketing, Public Relations (PR), or a related field
  • Minimum 2 years of experience in SMM, Marketing, Project management, or related roles
  • Strong targeting skills and hands-on experience with Meta Ads Manager
  • Familiarity with Google Analytics (preferred)
  • Minimum B1 level English proficiency
  • Excellent problem-solving and analytical skills
  • Up-to-date with social media trends and capable of creating engaging, trend-driven content
  • Creative mindset with strong strategic and analytical thinking
  • Exceptional communication and negotiation skills․
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