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Design
·Offline
Graphic Design Level Up Course
What you'll gain
- ✓ Branding / brandbook
- ✓ Visual identity systems
- ✓ Labels, packaging
- ✓ Design Thinking Principles
✓ Free consultation · Certificate on completion · Practical learning
Duration
3 months
Format
Offline
Level
Intermediate
Certificate
On completion
Lessons
24 lessons
The BDG ecosystem
More than a course
At BDG, learning continues beyond lessons. You get access to guidance, community, events, spaces, and resources that support your professional growth.
Personal Branding
Learn how to present your skills, build professional visibility, and create a stronger personal brand in your field.
Free Webinars & Seminars
Join free webinars, seminars, and open sessions every month to keep learning, meet experts, and discover new opportunities.
Big Community
Become part of a large professional community of students, graduates, trainers, and industry specialists.
Coworking Spaces
Use BDG spaces for learning, networking, teamwork, and focused work when you need the right environment to grow.
Library
Access useful books, materials, guides, and learning resources selected to support your development.
Who can you become?
Why participate in the Graphic Design Level Up course?
The course gives an opportunity to develop your knowledge and skills in graphic design by participating in the “Graphic Design Level Up Course”, designed for both beginners and experienced designers who aim to take their skills to the next level.
One of the key focuses of this course is advanced design thinking – a topic that is still rarely explored in depth in many educational programs. This is not a course where you simply come to learn software. Instead, you come to strengthen your thinking, refine your skills, and work on more complex, practice-oriented tasks.
Rather than just studying tools, we focus on the practical application of design principles: composition, color theory, typography, poster design, creative design, branding visuals, and more. You will work through challenging exercises that help you truly understand how and why design works.
You will learn all the details of print design, the nuances of social media design, the principles of branding creation, strategic design, and how to manage a design project from start to finish.
Additionally, during the course, we will host sessions with influencers, print specialists, digital marketing experts, typeface specialists, and other industry professionals.
The trainers are Shushan Tonoyan and Tumas Eranosyan are experienced professionals in the field that will share their practical experience and up-to-date industry insights throughout the course.
Who is this course for
-
✓
Professionals
The course is also intended for experienced designers who want to undergo retraining, deepening their knowledge and skills.
What you will learn
- ✓Branding / brandbook
- ✓Visual identity systems
- ✓Labels, packaging
- ✓Design Thinking Principles
- ✓Creative Advertising and Poster design
- ✓AI Tools and Project Design
Program
- Discussion, introductions
- Design Thinking, Part 1
- What design thinking really is
- Research, Empathy, Iteration, Testing
- Key stages
- Problem definition
- Design Thinking, Application, Part 2
- Searching for solutions
- Prototype development
- Testing / Feedback
- Final stage / The Pivot
- The secrets and effectiveness of brainstorming
- Individual and team brainstorming methods
- Application techniques and practice
- Preparatory team work
- Transformation
- Analysis segment
- Typography Design
- Design styles: Serif, Sans Serif, Script, Monospace, and Display
- Typography in logos and brand marks
- Typography in poster design
- Typography in visuals
- Color, color separation in design / Color separation, color in design
- The psychological use of color
- Use of emotional and expressive colors
- Black, white, and red colors
- Color in advertising and design
- Monochrome colors: RGB, CMYK, Pantone
- Color combinations in design
- AD / Creative Advertising
- Agitation advertising (Agitation AD)
- Distinctive, creative thinking
- Brief history
- Poster design
- Artistic approach
- Thinking like an artist
- Artistic intuition
- Use of contrast, rhythm, and mood
- Inspiration and how to train your creative eye
- Balancing freedom and structure in visual design
- AI / Artificial Intelligence
- Concept generation
- AI as a creative tool
- Prompts
- Types, styles, visual directions
- AI in advertising and design
- Clients, customers, orders
- Strategic approach
- Client psychology
- Tone, visual materials, and correspondence
- Professional strategy
- Sustainable collaboration
- Project design
- Research
- Mood board
- Concept
- Use of mockups
- HOMEWORK
- Difficulties with the customer company during the order
- How to avoid excesses?
- Exam
- Graduate psychology tips
- Question - answer
- Introduction to the second trainer
- The role of the label in a product
- Text hierarchy and proper information placement
- Visual impact on the shelf
- Technical constraints (size, shape, printing)
- Types of packaging
- Relationship between form and graphics
- Emotional vs. functional approach
- Trends and sustainable packaging
- Printing fundamentals
- CMYK, bleed, crop marks
- Types of paper
- Common printing mistakes
- Mockup mindset
- Realistic vs. conceptual presentation
- Packaging + environment
- Visual storytelling
- Product line logic
- Consistency and variety
- Different flavors / variants
- Shelf unity
- What to show, what to hide?
- Communicating the design concept
- Speaking the client’s language
- Managing feedback
- Brand ≠ logo
- Brand essence and mindset
- Why a brand starts with an idea?
- Target audience
- Positioning
- Brand tone and personalization
- Design as a business tool
- Types of logos
- Sketching → Idea → Digitization
- Balance
- Color systems
- Typography system
- Grids and rules
- Consistency
- Business materials
- Visuals for social media
- Packaging - brand connection
- Synchronization
- Brand
- Logo
- Uniqueness
- Packaging
- Print materials
- Presentation
- Exam
Ready to join this course?
Secure your place and take the next step in your professional growth.
Frequently asked questions
Each course is labelled beginner, intermediate or advanced. If you are unsure, book a free consultation and we will help you choose.
Flexible payment options are available for most programs. Contact us to discuss the right plan for you.
We mostly hold trainings with a Project Based Learning approach. Thanks to this approach, the students gain practical knowledge and develop their proficiency in the most efficient way.
After each training the students pass exams. Thus, both students and trainers have the opportunity to clearly assess the effectiveness of the training. Based on the results of the exams the students get certificates.
Upon completion of the training we give certificates to our students. Moreover, those whose performance is above 80% receive certificates of excellence.
We have developed a partner network that includes current best employers. In cooperation with them we do our best to assist our students in finding jobs. This network also helps us to organise internships for our students after the trainings.
Payment for the courses is made after the first lesson until the second lesson, in cash or by transfer. Payment for each stage is made for a fixed amount of 8 lessons.
Our courses are held in 2 main formats: online and offline. We believe that maintaining the format is very important for the effectiveness of the course.
BDG classrooms are technically equipped, and if necessary, we also provide students with laptops.
There is a break during each course, during which you can have a coffee and tea break.
HR consulting is carried out with our Career Development Specialist. With him, you can discuss your CVs, make corrections and finalize them, ready to apply for jobs.
All course materials, including recordings, books provided by trainers and other educational materials, are constantly available to our students during the course.
Individual courses are not currently designed, based on market needs and demands. During group courses, participants are also actively involved in teamwork, develop their communication skills, and learn to work in a team.
There is no age limit as such, as we value the spread of education to all age groups. It is especially important for us that people who already have experience and knowledge and want to acquire a new profession also go into a new educational direction.
Admission to each course is carried out through an interview or a test, or both at the same time. The choice of admission method depends on the requirements and specifics of the course.
We provide technical support to all our students related to the operational work of computers, as well as technical issues. The support is provided by our employee within the framework of the course.
Our team is in constant contact with students to provide the information you need, if necessary.
Certificates
Certificates you can receive
Depending on the course format and results, students can receive one of BDG's certificate types.
- ✓ Verified BDG certificate
- ✓ QR / signature-ready format
- ✓ Armenian & English certificate design
Co-branded
Participation
For students who actively participate in the course learning process.
For active participationCompletion
For students who complete the course requirements and finish the program.
For successful completionExcellence
For students who complete the course with outstanding results and strong performance.
With distinctionHR Drone
A co-branded certificate for selected HR and partner-certified programs.
Co-brandedDesign
Ready to start Graphic Design Level Up Course?
Book a free consultation and reserve your place in the next cohort.
65,000 AMD
3 months
70% booked
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