Lusine Hambardzumyan

Lusine developed an interest in digital marketing, particularly SEO, during her university years. According to her, true growth as an SEO specialist begins through hands-on experience with diverse clients, industries, and projects.
One of Lusine’s key professional achievements is her experience in developing and implementing comprehensive SEO strategies for various international projects. Throughout her career, she has had the opportunity to lead teams and support specialists who started their professional journeys as interns, helping them grow and advance in their careers.
This course will provide students not only with a strong foundation in traditional SEO, including technical audits, keyword research, on-page optimization, and link building but also with next-generation skills such as optimization for AI search, AIO approaches, and LLM citation tracking.