The Predicted Trends in Graphic Design for 2023
The job of the graphic designer may have changed a lot lately, but the good news is that they are more in-demand than ever.
Nowadays things are a little different. It’s no longer good enough to only design for print or even digital. There’s also motion, AR, VR, mixed reality and more. The good news is that good design is always good, whatever the platform.
To catch up with and to get to know the newest trends in the field, we have gathered expert opinions for trends in 2023.
Let’s look at them!
#1 Human connection
To stand out in this evolving world of finance, authentic and human storytelling, we should focus on “hopes and dreams” moments that communicate the brand in a very intimate way. The design elements should act as an essential facilitator for authentic human storytelling, which is so necessary for the audience.
#2 Minimal Vintage
The minimal vintage graphic design trend makes a subtle nod to the vintage design styles of the 20th century.
The key approach with this trend is that designs shouldn’t look immediately retro or vintage in style; rather a quietly chosen colour palette or type style can reference a particular decade.
#3 Photographic Branding
Photography is still on winning positions! It will be used to give brand identities an immersive and human quality in 2023. Branding trends will steer towards photography as a more tangible and immediate medium than illustration, and one that translates seamlessly to motion video for ad campaigns and social media. More and more brands are expected to blend illustrations and 3D graphics into photographic settings, creating a surreal or playful result.
#4 Jewel Colours
We’re starting to move away from both the brash neons of the late 2010s and the popular colors of the early 2020s, and enter a much more interesting and chic era for colour in graphic design. This 2023 graphic design trend encourages designers to explore the paintbox with more creativity and openness.
The new rich jewel colours of 2023 are infinitely more elegant, tonal and sensual. Inspired by 1930s palettes, rich crimson, burnt orange, forest green or powdery lavender allow colour to do the talking for advertising, websites and packaging. These colors make them the perfect match for high-end branding or luxury packaging design.
#5 Liquid Gradients
Liquid gradients are the latest way to give a spin on the long-running gradient colour trend. Whether glossy and oily or given an artsy edge with painterly texture, liquid gradients feel more liberated than their perfectly blended predecessors, and translate seamlessly from static to animated. These artful colour effects give instant interest to packaging and backgrounds.
#6 Flared Fonts
lared serifs are the next evolutionary step from serifs, merging the cleanliness of sans serifs with the quirky character of serif styles. Flared serifs are great for fostering a friendly and optimistic typographic mood, making them a great fit for family branding or children’s products while retaining polish.
#7 Metaverse
The metaverse seems to be the next incarnation of the internet, it would seem we are not far away from being able to interact with others in this VR-generated online universe. In 2023, the metaverse buzz is only set to continue, and with NFTs, VR games and even AI fashion models filtering into the popular cultural psyche, graphic design is likely to take cues from this futuristic cultural trend.
With futuristic design trends likely to make a sci-fi statement in 2023, alongside colourful liquid gradients and immersive brand photography, there’s plenty to get excited about in the year ahead: new ideas, new looks and viewpoints!
