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Sales and Marketing
·Offline
AI Powered SMM: Strategy, Content & Ads
Practical course designed to help you build relevant skills and take the next step in your career.
What you'll gain
- ✓ A complete SMM strategy
- ✓ Engaging, conversion-driven content
- ✓ Practical experience with AI tools
- ✓ Meta Ads campaign planning skills
✓ Free consultation · Certificate on completion · Practical learning
Duration
2 months
Format
Offline
Level
Beginner
Starts
Sep 23, 2026
Certificate
On completion
Lessons
16 lessons
Admission to the course is based on an interview.
The BDG ecosystem
More than a course
At BDG, learning continues beyond lessons. You get access to guidance, community, events, spaces, and resources that support your professional growth.
Personal Branding
Learn how to present your skills, build professional visibility, and create a stronger personal brand in your field.
Free Webinars & Seminars
Join free webinars, seminars, and open sessions every month to keep learning, meet experts, and discover new opportunities.
Big Community
Become part of a large professional community of students, graduates, trainers, and industry specialists.
Coworking Spaces
Use BDG spaces for learning, networking, teamwork, and focused work when you need the right environment to grow.
Library
Access useful books, materials, guides, and learning resources selected to support your development.
Who is this course for
-
✓
Beginners, Career Changers, and Freelancers
The course provides a comprehensive foundation in SMM, hands-on experience working with real clients, and a completed project to help you launch your career or freelance practice.
-
✓
SMM Professionals, Content Creators, and Copywriters
Industry professionals will structure and expand their knowledge, learn to create conversion-driven content, use AI tools, manage Meta Ads campaigns, and optimize performance.
-
✓
Business Owners, Marketing Professionals, and Managers
Participants will learn to develop an SMM strategy aligned with business goals, define relevant KPIs, and integrate social media into the broader marketing strategy.
What you will learn
- ✓A complete SMM strategy
- ✓Engaging, conversion-driven content
- ✓Practical experience with AI tools
- ✓Meta Ads campaign planning skills
- ✓Experience working with real clients
- ✓A completed project for your portfolio
Program
The Role of SMM in Supporting Business Growth
Aligning Social Media Strategy with Business Goals
Defining Clear SMM Objectives
Identifying and Segmenting Target Audiences
Developing Effective Brand Messages
Selecting the Right Social Media Channels
Defining Customer Actions
Establishing Key Success Metrics and KPIs
Measuring and Evaluating SMM Performance
Using AI to Support Strategy Development
Audience and Content Strategy
Customer Journey
Content Pillars
Brand Voice
Content Value
Calls to Action
Instagram Setup and Profile
Instagram Account Types
Professional Account Setup
Profile Structure and Optimization
Account Access
Account Security
Instagram Content Strategy
Reels, Stories, and Feed Content
Content Discoverability
Content Series
Engaging Content
AI-Assisted Content Adaptation
Facebook Page Management
Content Publishing and Scheduling
Message Management
Comment Management
Meta Business Suite
Publishing Workflows
Short-Form Video Content
Video Hooks
Pacing and Structure
Captions
Audience Retention
Reels, TikTok, and YouTube Shorts
Short-Form Video Editing
LinkedIn and Professional Content
Personal Profile Optimization
Company Page Management
Professional Audience Communication
Credible Content Creation
Thought Leadership
Responsible Use of AI-Generated Content
Telegram and Community Management
Telegram Channels and Groups
Community Content
Direct Message Communication
Lead Generation
Lead Qualification
Meta Advertising Strategy
Campaign Objectives
Target Audiences
Campaign Budgets
Advertising KPIs
Creative Concepts
Campaign Planning
Meta Ads Manager
Campaign Creation and Structure
Budget Setup
Placements
Campaign Tracking
Campaign Organization
Pre-Launch Quality Assurance
Social Media Analytics and Reporting
Key Social Media Metrics
Campaign Performance Evaluation
Performance Reporting
Data Interpretation
Data-Driven Optimization
Social Media Trends
Trend Identification
Trend Research
Trend Relevance and Value
Brand-Appropriate Trend Adaptation
Trend-Based Content Concepts
AI, UGC, and Creator Marketing
AI-Assisted Content Production
User-Generated Content
Creator Collaboration
Creator and UGC Briefs
Content Originality
Brand Voice and Quality
Human Editing and Quality Control
360° Campaign Planning
Integrated Marketing Communication
Social Media
Influencer Marketing
Television and Radio
Out-of-Home Advertising
Public Relations
Events
Channel Roles and Messaging
Campaign Timing and KPIs
Working with Real Clients
Understanding Client Briefs
Managing Client Expectations
Client Kickoff Meetings
Project Brief Development
Deadline Management
Feedback and Approval Processes
Professional Delivery
Presentation and Strategy Pitching
Presenting Marketing Decisions
Explaining Strategic Choices
Demonstrating the Value of the Work
Confident Public Speaking
Answering Questions
Handling Feedback During Presentations
Ready to join this course?
Secure your place and take the next step in your professional growth.
Your trainer
Elen Sahakyan
Digital Marketing Manager, Head of Marketing at BDG
Ellen took her first steps in marketing in 2020, participating in the UNDP IMPACTAIM ACCELERATOR #5 program. Having started her career as a social media marketing manager, and then working as a digita...
Frequently asked questions
Each course is labelled beginner, intermediate or advanced. If you are unsure, book a free consultation and we will help you choose.
Flexible payment options are available for most programs. Contact us to discuss the right plan for you.
We mostly hold trainings with a Project Based Learning approach. Thanks to this approach, the students gain practical knowledge and develop their proficiency in the most efficient way.
After each training the students pass exams. Thus, both students and trainers have the opportunity to clearly assess the effectiveness of the training. Based on the results of the exams the students get certificates.
Upon completion of the training we give certificates to our students. Moreover, those whose performance is above 80% receive certificates of excellence.
We have developed a partner network that includes current best employers. In cooperation with them we do our best to assist our students in finding jobs. This network also helps us to organise internships for our students after the trainings.
Payment for the courses is made after the first lesson until the second lesson, in cash or by transfer. Payment for each stage is made for a fixed amount of 8 lessons.
Our courses are held in 2 main formats: online and offline. We believe that maintaining the format is very important for the effectiveness of the course.
BDG classrooms are technically equipped, and if necessary, we also provide students with laptops.
There is a break during each course, during which you can have a coffee and tea break.
HR consulting is carried out with our Career Development Specialist. With him, you can discuss your CVs, make corrections and finalize them, ready to apply for jobs.
All course materials, including recordings, books provided by trainers and other educational materials, are constantly available to our students during the course.
Individual courses are not currently designed, based on market needs and demands. During group courses, participants are also actively involved in teamwork, develop their communication skills, and learn to work in a team.
There is no age limit as such, as we value the spread of education to all age groups. It is especially important for us that people who already have experience and knowledge and want to acquire a new profession also go into a new educational direction.
Admission to each course is carried out through an interview or a test, or both at the same time. The choice of admission method depends on the requirements and specifics of the course.
We provide technical support to all our students related to the operational work of computers, as well as technical issues. The support is provided by our employee within the framework of the course.
Our team is in constant contact with students to provide the information you need, if necessary.
Certificates
Certificates you can receive
Depending on the course format and results, students can receive one of BDG's certificate types.
- ✓ Verified BDG certificate
- ✓ QR / signature-ready format
- ✓ Armenian & English certificate design
Co-branded
Participation
For students who actively participate in the course learning process.
For active participationCompletion
For students who complete the course requirements and finish the program.
For successful completionExcellence
For students who complete the course with outstanding results and strong performance.
With distinctionHR Drone
A co-branded certificate for selected HR and partner-certified programs.
Co-brandedSales and Marketing
Ready to start AI Powered SMM: Strategy, Content & Ads?
Book a free consultation and reserve your place in the next cohort.
55,000 ֏
/ month
2 months · Starts — Sep 23, 2026
63% booked
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