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Marketing and PR
·Offline
Content Creation + Creative AI
Practical course designed to help you build relevant skills and take the next step in your career.
What you'll gain
- ✓ Content creation: from idea to execution
- ✓ Moodboard creation
- ✓ Product photography
- ✓ Practical work on site
✓ Free consultation · Certificate on completion · Practical learning
Duration
2 months
Format
Offline
Level
Beginner
Starts
Aug 27, 2026
Certificate
On completion
Lessons
14 lessons
Schedule
- Thursday · 19:00–21:30
- Saturday · 11:00–13:30
The BDG ecosystem
More than a course
At BDG, learning continues beyond lessons. You get access to guidance, community, events, spaces, and resources that support your professional growth.
Personal Branding
Learn how to present your skills, build professional visibility, and create a stronger personal brand in your field.
Free Webinars & Seminars
Join free webinars, seminars, and open sessions every month to keep learning, meet experts, and discover new opportunities.
Big Community
Become part of a large professional community of students, graduates, trainers, and industry specialists.
Coworking Spaces
Use BDG spaces for learning, networking, teamwork, and focused work when you need the right environment to grow.
Library
Access useful books, materials, guides, and learning resources selected to support your development.
Who is this course for
-
✓
Individual SMM Specialists
The course is open to SMM specialists or people who run their own business pages. With today's proliferation of visual content, every specialist must keep up with the demands, and they need up-to-date knowledge to remain a sought-after specialist in the market and to manage their page or website constantly updated and in line with trends.
-
✓
Future Reel Makers
The course is open to those who want to master Reel Making and photography, start a new career as an individual Reel Maker, and collaborate on various projects.
-
✓
Bloggers
The course is open to those who are engaged in blogging and need to shoot videos and clips professionally, have diverse content to increase their number of followers, and provide high-quality content.
What you will learn
- ✓Content creation: from idea to execution
- ✓Moodboard creation
- ✓Product photography
- ✓Practical work on site
- ✓Using AI on social media platforms
- ✓Content Creation with MidJourney, Kling, Google Veo and other AI Tools
Program
What content creation is and the business challenges it addresses Types of content: informative, engaging, entertaining, selling Platform specifics: Instagram, Facebook, TikTok, LinkedIn The concept and practical use of Content Pillars
Defining a concept and its importance What a moodboard is and practical steps for creating one Hands-on practice: creating a concept and moodboard
The importance of visual intelligence Resources for developing visual taste Practical assignment
The importance and core principles of set design Compositions: types and applications
Production basics: how to prepare for a photoshoot Practical tips and settings for mobile shooting Photo editing with Adobe Lightroom
The role of Reels in marketing Trending vs. non-trending Reels Editing tools for Reels The importance of sound effects and hooks
Shooting and editing with a mobile device (photos, Reels) Presentation of completed content and feedback Group discussion, key takeaways, and further recommendations
Presentation of studio-produced content Recommendations and open Q&A
What a prompt is and why it determines 80% of the result How to formulate tasks correctly for AI and how to “think” like AI Prompt structure and common mistakes that undermine results Practical assignment
How to influence composition, emotional tone, style, and quality How to achieve consistent, controlled results instead of random outputs Changing camera angles and building a narrative through prompts Reference search resources Practical assignment
How AI works in image generation Differences between Nano Banano Pro, Seedream, Midjourney, and other neural networks When and which tool to use for specific goals
How to write effective prompts for video creation Differences between Kling, Wan, Google Veo, Midjourney, and other neural networks Controlling video elements: motion, rhythm, and style Practical assignment
Realistic and stylized imagery Light, camera angles, atmosphere, and color palette Changing backgrounds, objects, poses, and clothing Maintaining character consistency and generating multiple frames from a single image Practical assignment
Principles of AI video creation: motion, facial expressions, and smooth transitions Synchronization of character and atmosphere Developing the concept for the final project Content creation for social media and portfolio use Final project presentation
Ready to join this course?
Secure your place and take the next step in your professional growth.
Course trainers
Sona Shtikyan
AI Creator
After completing the Graphic Design course at BDG, Sona later chose AI as her professional path. Gaining recognition on social media, she further deepened her expertise through var...
Anna Manukyan
Art Director, SMM Manager, Content Creator
Anna is a historian and Caucasus scholar by profession. Combining reading, photography, and visual storytelling, she began her career as a blogger and then as a content creator. Fo...
Frequently asked questions
Each course is labelled beginner, intermediate or advanced. If you are unsure, book a free consultation and we will help you choose.
Flexible payment options are available for most programs. Contact us to discuss the right plan for you.
We mostly hold trainings with a Project Based Learning approach. Thanks to this approach, the students gain practical knowledge and develop their proficiency in the most efficient way.
After each training the students pass exams. Thus, both students and trainers have the opportunity to clearly assess the effectiveness of the training. Based on the results of the exams the students get certificates.
Upon completion of the training we give certificates to our students. Moreover, those whose performance is above 80% receive certificates of excellence.
We have developed a partner network that includes current best employers. In cooperation with them we do our best to assist our students in finding jobs. This network also helps us to organise internships for our students after the trainings.
Payment for the courses is made after the first lesson until the second lesson, in cash or by transfer. Payment for each stage is made for a fixed amount of 8 lessons.
Our courses are held in 2 main formats: online and offline. We believe that maintaining the format is very important for the effectiveness of the course.
BDG classrooms are technically equipped, and if necessary, we also provide students with laptops.
There is a break during each course, during which you can have a coffee and tea break.
HR consulting is carried out with our Career Development Specialist. With him, you can discuss your CVs, make corrections and finalize them, ready to apply for jobs.
All course materials, including recordings, books provided by trainers and other educational materials, are constantly available to our students during the course.
Individual courses are not currently designed, based on market needs and demands. During group courses, participants are also actively involved in teamwork, develop their communication skills, and learn to work in a team.
There is no age limit as such, as we value the spread of education to all age groups. It is especially important for us that people who already have experience and knowledge and want to acquire a new profession also go into a new educational direction.
Admission to each course is carried out through an interview or a test, or both at the same time. The choice of admission method depends on the requirements and specifics of the course.
We provide technical support to all our students related to the operational work of computers, as well as technical issues. The support is provided by our employee within the framework of the course.
Our team is in constant contact with students to provide the information you need, if necessary.
Certificates
Certificates you can receive
Depending on the course format and results, students can receive one of BDG's certificate types.
- ✓ Verified BDG certificate
- ✓ QR / signature-ready format
- ✓ Armenian & English certificate design
Co-branded
Participation
For students who actively participate in the course learning process.
For active participationCompletion
For students who complete the course requirements and finish the program.
For successful completionExcellence
For students who complete the course with outstanding results and strong performance.
With distinctionHR Drone
A co-branded certificate for selected HR and partner-certified programs.
Co-brandedMarketing and PR
Ready to start Content Creation + Creative AI?
Book a free consultation and reserve your place in the next cohort.
59,000 ֏
2 months · Starts — Aug 27, 2026
20% booked
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