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Sales and Marketing
·Offline
Meta Ads Targeting Course: A to Z
What you'll gain
- ✓ Meta Business Suite
- ✓ Meta Ads
- ✓ Meta Commerce Manager
- ✓ Advertising tailored for the Armenian market
✓ Free consultation · Certificate on completion · Practical learning
Duration
2 months
Format
Offline
Level
Beginner
Starts
Sep 10, 2026
Certificate
On completion
Lessons
14 lessons
Schedule
- Thursday · 19:30–22:00
- Saturday · 14:30–17:00
Admission to the course is based on an interview.
The BDG ecosystem
More than a course
At BDG, learning continues beyond lessons. You get access to guidance, community, events, spaces, and resources that support your professional growth.
Personal Branding
Learn how to present your skills, build professional visibility, and create a stronger personal brand in your field.
Free Webinars & Seminars
Join free webinars, seminars, and open sessions every month to keep learning, meet experts, and discover new opportunities.
Big Community
Become part of a large professional community of students, graduates, trainers, and industry specialists.
Coworking Spaces
Use BDG spaces for learning, networking, teamwork, and focused work when you need the right environment to grow.
Library
Access useful books, materials, guides, and learning resources selected to support your development.
Who is this course for
-
✓
Beginners in SMM or Digital Marketing
If you have recently entered the SMM or digital marketing field or have completed an SMM course and already know the basics, you are welcome to join. You will strengthen your knowledge and gain hands-on experience by analyzing and creating real, high-performing ads for actual businesses.
-
✓
Professionals in SMM or Digital Marketing
The course is also ideal for current SMM and digital marketing specialists who want to expand their expertise, gain new skills, and achieve new milestones in their careers.
Program
- Introduction / Networking
- What is SMM?
- Which advertising tools are the most commonly used?
- What works best in the Armenian market?
- The difference between the two main types of advertising
- Practical examples that students will learn from
- How to research the market and keep your finger on the competitors’ “pulse”?
- Determining the necessary advertising budget
- Key principles for creating effective visuals
- Discussion of examples
- Practical class on creating visuals
- How influencer marketing works?
- How to create a business portfolio in Meta?
- How to create a business page, connect it to Instagram, and link it to the Ads Manager?
- What is the tool Ads Manager?
- What is a Commerce Manager and how to use it effectively despite regional limitations?
- The first ad type in Ads Manager: Awareness
- Detailed overview of all advertising placement options
- Types of targeting and choosing the optimal niche
- Event Manager: in-depth exploration of pixels
- Professional advertising using pixel-generated products that lead directly to the website
- Rules for writing compelling/sales-driven copy
- Ads Manager ad type: Awareness
- Detailed overview of all advertising placement options — Part 2
- Advertising within the Carousel subsection
- Discussion and analysis of examples from various industries
- Proper application of media trends
- Training on the Collection subsection within Awareness ads
- Training on Traffic-type ads
- Analysis of all subcategories and best-practice application
Image Building
- Another Ads Manager ad type: Sales
- Boost ads and their effectiveness
- Another Ads Manager ad type: Sales
- Boost ads and insights on their performance
- Importance and nuances of customer service
- Importance and nuances of customer service
- Summary of advertising methods and discussion on their purpose-driven application
- Review and analysis of all student assignments
Ready to join this course?
Secure your place and take the next step in your professional growth.
Your trainer
Lusine Ghalechyan
Digital Marketing Expert
Starting her career in the arts, Lusine later transitioned into the world of marketing. Her teaching experience across both fields enables her to deliver knowledge effectively and...
Frequently asked questions
Each course is labelled beginner, intermediate or advanced. If you are unsure, book a free consultation and we will help you choose.
Flexible payment options are available for most programs. Contact us to discuss the right plan for you.
We mostly hold trainings with a Project Based Learning approach. Thanks to this approach, the students gain practical knowledge and develop their proficiency in the most efficient way.
After each training the students pass exams. Thus, both students and trainers have the opportunity to clearly assess the effectiveness of the training. Based on the results of the exams the students get certificates.
Upon completion of the training we give certificates to our students. Moreover, those whose performance is above 80% receive certificates of excellence.
We have developed a partner network that includes current best employers. In cooperation with them we do our best to assist our students in finding jobs. This network also helps us to organise internships for our students after the trainings.
Payment for the courses is made after the first lesson until the second lesson, in cash or by transfer. Payment for each stage is made for a fixed amount of 8 lessons.
Our courses are held in 2 main formats: online and offline. We believe that maintaining the format is very important for the effectiveness of the course.
BDG classrooms are technically equipped, and if necessary, we also provide students with laptops.
There is a break during each course, during which you can have a coffee and tea break.
HR consulting is carried out with our Career Development Specialist. With him, you can discuss your CVs, make corrections and finalize them, ready to apply for jobs.
All course materials, including recordings, books provided by trainers and other educational materials, are constantly available to our students during the course.
Individual courses are not currently designed, based on market needs and demands. During group courses, participants are also actively involved in teamwork, develop their communication skills, and learn to work in a team.
There is no age limit as such, as we value the spread of education to all age groups. It is especially important for us that people who already have experience and knowledge and want to acquire a new profession also go into a new educational direction.
Admission to each course is carried out through an interview or a test, or both at the same time. The choice of admission method depends on the requirements and specifics of the course.
We provide technical support to all our students related to the operational work of computers, as well as technical issues. The support is provided by our employee within the framework of the course.
Our team is in constant contact with students to provide the information you need, if necessary.
Certificates
Certificates you can receive
Depending on the course format and results, students can receive one of BDG's certificate types.
- ✓ Verified BDG certificate
- ✓ QR / signature-ready format
- ✓ Armenian & English certificate design
Co-branded
Participation
For students who actively participate in the course learning process.
For active participationCompletion
For students who complete the course requirements and finish the program.
For successful completionExcellence
For students who complete the course with outstanding results and strong performance.
With distinctionHR Drone
A co-branded certificate for selected HR and partner-certified programs.
Co-brandedSales and Marketing
Ready to start Meta Ads Targeting Course: A to Z?
Book a free consultation and reserve your place in the next cohort.
59,000 AMD
/ month
2 months · Starts — Sep 10, 2026
83% booked
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