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Sales and Marketing
·Online New
Copywriting A to Z Course
What you'll gain
- ✓ The fundamentals of copywriting
- ✓ The role of psychology in copywriting
- ✓ Copywriting and content creation
- ✓ AI and copywriting
✓ Free consultation · Certificate on completion · Practical learning
Duration
2 months
Format
Online
Level
Beginner
Starts
Oct 07, 2025
Certificate
On completion
Payment
Monthly
Internship opportunity
Top-performing students may receive an internship opportunity.
The BDG ecosystem
More than a course
At BDG, learning continues beyond lessons. You get access to guidance, community, events, spaces, and resources that support your professional growth.
Personal Branding
Learn how to present your skills, build professional visibility, and create a stronger personal brand in your field.
Free Webinars & Seminars
Join free webinars, seminars, and open sessions every month to keep learning, meet experts, and discover new opportunities.
Big Community
Become part of a large professional community of students, graduates, trainers, and industry specialists.
Coworking Spaces
Use BDG spaces for learning, networking, teamwork, and focused work when you need the right environment to grow.
Library
Access useful books, materials, guides, and learning resources selected to support your development.
Who can you become?
Why Join the “Copywriting A–Z” Course?
This course is designed to help you create compelling advertising and sales copy while working alongside marketing, sales, project management, and many other teams. By conducting audience analysis, you will learn how to identify your target market, engage them with strong copy, and drive conversions. The course also focuses on understanding audience emotions, feelings, and needs key elements that lead to desired results and successful sales. Copywriting is also a flexible profession that opens the door to freelance and remote work opportunities, both in local and international markets. Thanks to the online format, you can join the course from anywhere that suits you.Get 5% Cashback
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Who is this course for
-
✓
Early-career professionals
This course is ideal for anyone looking to start a career in copywriting - as a copywriter or content specialist. With the knowledge you’ll gain, you’ll be able to work both freelance and in-office, collaborating with companies in Armenia and abroad.
-
✓
Specialists gaining second profession
It’s also a great fit for those who want to acquire a second profession, work online or freelance, and create engaging, sales-oriented content.
What you will learn
- ✓The fundamentals of copywriting
- ✓The role of psychology in copywriting
- ✓Copywriting and content creation
- ✓AI and copywriting
- ✓UX copywriting
- ✓Email marketing copy
Program
- Definition of copywriting
- Types of copywriting
- The role of a copywriter in modern business and career opportunities
- How to identify and understand your target audience
- Basics of creating buyer personas
- Discovering customer pain points and presenting solutions
- Key questions to ask before writing a text
- How people read and respond to texts
- Cialdini’s 6 principles of influence
- Psychological triggers (scarcity, social proof, authority)
- The difference between content and sales copy
- Examples: blogs, social media, websites, ads
- Where and when to use each
- Types of headlines
- A collection of 10+ effective headline formulas
- Practical exercises
- Introduction, body, conclusion, CTA
- Classic copywriting formulas
- Balancing brevity and detail
- Using AI for faster content creation and editing
- What is a prompt and why it matters for effective AI use
- How to balance AI support with maintaining your own tone and style
- How to create a copywriting portfolio
- The right format for presenting examples
- Ideas for building a portfolio without real-world experience
- Specifics of writing for Facebook, Instagram, LinkedIn, TikTok
- Short formats, hooks, and storytelling
- Example analysis
- Ads in social media
- Structure of ad copy
- Common copywriting mistakes
- Structure of a landing page
- “About Us” page and service descriptions
- Basics of SEO copywriting
- UX copy
- Types of emails (newsletter, sales, onboarding)
- The importance of the subject line
- Example analysis and exercises
- Real examples and analysis
- Comparing weak vs. strong copy
- Research tools
- AI tools (how to use them effectively)
- Working files and checklists
- How to create a copywriting portfolio?
- The proper format for presenting examples
- Portfolio ideas when lacking real-world experience
- Students create their own copy (by type)
- Analysis and group discussion
- Summary: what we’ve learned and next steps for career development
We are writing sales copies about an unfamiliar sphere
Ready to join this course?
Secure your place and take the next step in your professional growth.
Frequently asked questions
Each course is labelled beginner, intermediate or advanced. If you are unsure, book a free consultation and we will help you choose.
Flexible payment options are available for most programs. Contact us to discuss the right plan for you.
We mostly hold trainings with a Project Based Learning approach. Thanks to this approach, the students gain practical knowledge and develop their proficiency in the most efficient way.
After each training the students pass exams. Thus, both students and trainers have the opportunity to clearly assess the effectiveness of the training. Based on the results of the exams the students get certificates.
Upon completion of the training we give certificates to our students. Moreover, those whose performance is above 80% receive certificates of excellence.
We have developed a partner network that includes current best employers. In cooperation with them we do our best to assist our students in finding jobs. This network also helps us to organise internships for our students after the trainings.
Payment for the courses is made after the first lesson until the second lesson, in cash or by transfer. Payment for each stage is made for a fixed amount of 8 lessons.
Our courses are held in 2 main formats: online and offline. We believe that maintaining the format is very important for the effectiveness of the course.
BDG classrooms are technically equipped, and if necessary, we also provide students with laptops.
There is a break during each course, during which you can have a coffee and tea break.
HR consulting is carried out with our Career Development Specialist. With him, you can discuss your CVs, make corrections and finalize them, ready to apply for jobs.
All course materials, including recordings, books provided by trainers and other educational materials, are constantly available to our students during the course.
Individual courses are not currently designed, based on market needs and demands. During group courses, participants are also actively involved in teamwork, develop their communication skills, and learn to work in a team.
There is no age limit as such, as we value the spread of education to all age groups. It is especially important for us that people who already have experience and knowledge and want to acquire a new profession also go into a new educational direction.
Admission to each course is carried out through an interview or a test, or both at the same time. The choice of admission method depends on the requirements and specifics of the course.
We provide technical support to all our students related to the operational work of computers, as well as technical issues. The support is provided by our employee within the framework of the course.
Our team is in constant contact with students to provide the information you need, if necessary.
Certificates
Certificates you can receive
Depending on the course format and results, students can receive one of BDG's certificate types.
- ✓ Verified BDG certificate
- ✓ QR / signature-ready format
- ✓ Armenian & English certificate design
Co-branded
Participation
For students who actively participate in the course learning process.
For active participationCompletion
For students who complete the course requirements and finish the program.
For successful completionExcellence
For students who complete the course with outstanding results and strong performance.
With distinctionHR Drone
A co-branded certificate for selected HR and partner-certified programs.
Co-brandedSales and Marketing
Ready to start Copywriting A to Z Course?
Book a free consultation and reserve your place in the next cohort.
55,000 AMD
2 months · Starts — Oct 07, 2025
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