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Management
·Offline
Product Management Essentials + PSPO Certification
We have enhanced our "Product Management Essentials + PSPO Certification" course to encompass a comprehensive range of professional topics. This course is now led by two seasoned trainers, Hrant Sedrakyan and Kristine Petrosyan.
What you'll gain
- ✓ Customer discovery
- ✓ Product/Market Fit
- ✓ Prototyping
- ✓ Feature Building
✓ Free consultation · Certificate on completion · Practical learning
Duration
3 months
Format
Offline
Level
Beginner
Starts
Aug 26, 2026
Certificate
On completion
Lessons
24 lessons
Schedule
- Wednesday · 19:00–21:30
- Saturday · 11:00–13:30
The BDG ecosystem
More than a course
At BDG, learning continues beyond lessons. You get access to guidance, community, events, spaces, and resources that support your professional growth.
Personal Branding
Learn how to present your skills, build professional visibility, and create a stronger personal brand in your field.
Free Webinars & Seminars
Join free webinars, seminars, and open sessions every month to keep learning, meet experts, and discover new opportunities.
Big Community
Become part of a large professional community of students, graduates, trainers, and industry specialists.
Coworking Spaces
Use BDG spaces for learning, networking, teamwork, and focused work when you need the right environment to grow.
Library
Access useful books, materials, guides, and learning resources selected to support your development.
Who is this course for
-
✓
Beginners
The Product Management course is open to individuals who are new to the field, proficient in English, possess computer skills, and are motivated to acquire expertise in a new profession.
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✓
Specialists from different backgrounds
Product Management is a common career choice for professionals transitioning from other industries to the IT sector, particularly those with backgrounds in finance and services. If your work experience involves overseeing specific processes or managing teams, Product Management can serve as the next level in your career.
-
✓
Specialists in related fields
Product Management is frequently embraced by individuals with experience in other tech roles, such as QA, Project Management, UX/UI Design, Sales, and more. If you've decided to pivot your professional trajectory and have an affinity for Product Management, this course is tailored to your needs. Your existing knowledge of tech company nuances and workflows will facilitate your learning in this profession.
What you will learn
- ✓Customer discovery
- ✓Product/Market Fit
- ✓Prototyping
- ✓Feature Building
- ✓PSPO exam preparation
- ✓Own product development
Program
What is Product Management? What is a product? Role and responsibilities of a Product Manager A day in the life of a Product Manager Why companies need PMs Difference between Product Management and Project Management, BA, Design, and Engineering How AI is changing product work
How PMs use ChatGPT, Claude, Gemini, and Perplexity? Prompting fundamentals AI for research, synthesis, writing, ideation, and presentations Risks, hallucinations, privacy, and responsible usage Practical exercise with PM use cases
Problems and needs Problem validation Painkillers and vitamins Maslow’s hierarchy of needs Importance of customer-centricity
Customer segmentation Persona definition Behavioral and needs-based segmentation Discovery inputs from interviews, feedback, and analytics AI-assisted clustering of user insights
Product mission Product vision Business strategy Value proposition Identifying strategic opportunities
Target audience Market research Competitor research Market opportunity analysis Using Perplexity, ChatGPT, and Claude for research support
User interviews Focus groups Making discovery a habit Turning raw research into insights Synthesizing findings into action points
Behavioral analysis Data analysis User feedback Design Sprints by GV Build-Measure-Learn loop AI-assisted ideation and edge case exploration
Basic principles and usability heuristics User flows Process flow diagrams Customer journey maps Designing intuitive and trustworthy experiences
UI and UX basics Wireframes, mockups, and prototypes Prototypes in usability testing Jobs-to-be-done Tools: Figma, FigJam, Miro, Lovable, v0
Idea validation methods Experimentation Hypothesis testing Usability testing Quantitative and qualitative testing Experiment design for product ideas
Prioritization frameworks MVP and MLP Product building vs scaling Hooked Model Value Proposition Canvas Lean Canvas / Business Model Canvas
Roadmap building Outcome-based planning Balancing short-term and long-term work Aligning roadmap with vision and business goals Stakeholder communication around priorities
Defining metrics B2B, B2C, and SaaS metrics Pirate metrics North Star Metric Metrics that show business success
Product vs business metrics Funnels Outputs vs outcomes Data-driven decision making Tools: GA4, Mixpanel, Amplitude, Hotjar, FullStory
PM and Data Scientist collaboration OKR framework Measuring feature success AI-related product metrics: adoption, trust, usefulness, retention impact Turning data into product decisions
Product life cycle Product development lifecycle Diffusion of Innovation Discovery to delivery Iteration and continuous improvement
Developing product concept Writing PRDs Epic, User Story, Task, Subtask Writing clear requirements Jira overview Writing requirements for smart, automated, or AI-enabled features
Agile methodology Agile vs Waterfall Agile Manifesto Agile mindset in product teams
Empiricism Scrum values Scrum roles Scrum artifacts Scrum events Definition of Done Scaled Scrum
Forecasting and product planning Scrum myths Empathy-driven product development Understanding stakeholders Managing expectations Feedback gathering Influence without authority
Communication Strategic and analytical thinking Problem solving and critical thinking Leadership and influence Time management and prioritization Emotional intelligence Technology basics for PMs: frontend, backend, API, JSON, databases, microservices, AI basics Job interview preparation: STAR, hiring tasks, portfolio
Short overview, and description of the product Mission, Vision, Goals What problem does it solve? Value Proposition Target users, user persona. Discovery – Research, general overview, insights User journey map MVP Scope, Validation of the scope Success criteria, metrics Product landing page presentation
Ready to join this course?
Secure your place and take the next step in your professional growth.
Course trainers
Hrant Sedrakyan
Senior Product Manager
Hrant has 8+ years of product management experience. He has worked in the following spheres: Transportation, I-Gaming, Artificial intelligence and Machine learning, Blockchain. He...
Kristine Petrosyan
Senior Product Owner
Since 2015, Kristine Petrosyan has accumulated extensive expertise in the roles of Product and Project Manager while employed at various prominent companies, including Picsart, Uco...
Frequently asked questions
Each course is labelled beginner, intermediate or advanced. If you are unsure, book a free consultation and we will help you choose.
Flexible payment options are available for most programs. Contact us to discuss the right plan for you.
We mostly hold trainings with a Project Based Learning approach. Thanks to this approach, the students gain practical knowledge and develop their proficiency in the most efficient way.
After each training the students pass exams. Thus, both students and trainers have the opportunity to clearly assess the effectiveness of the training. Based on the results of the exams the students get certificates.
Upon completion of the training we give certificates to our students. Moreover, those whose performance is above 80% receive certificates of excellence.
We have developed a partner network that includes current best employers. In cooperation with them we do our best to assist our students in finding jobs. This network also helps us to organise internships for our students after the trainings.
Payment for the courses is made after the first lesson until the second lesson, in cash or by transfer. Payment for each stage is made for a fixed amount of 8 lessons.
Our courses are held in 2 main formats: online and offline. We believe that maintaining the format is very important for the effectiveness of the course.
BDG classrooms are technically equipped, and if necessary, we also provide students with laptops.
There is a break during each course, during which you can have a coffee and tea break.
HR consulting is carried out with our Career Development Specialist. With him, you can discuss your CVs, make corrections and finalize them, ready to apply for jobs.
All course materials, including recordings, books provided by trainers and other educational materials, are constantly available to our students during the course.
Individual courses are not currently designed, based on market needs and demands. During group courses, participants are also actively involved in teamwork, develop their communication skills, and learn to work in a team.
There is no age limit as such, as we value the spread of education to all age groups. It is especially important for us that people who already have experience and knowledge and want to acquire a new profession also go into a new educational direction.
Admission to each course is carried out through an interview or a test, or both at the same time. The choice of admission method depends on the requirements and specifics of the course.
We provide technical support to all our students related to the operational work of computers, as well as technical issues. The support is provided by our employee within the framework of the course.
Our team is in constant contact with students to provide the information you need, if necessary.
Certificates
Certificates you can receive
Depending on the course format and results, students can receive one of BDG's certificate types.
- ✓ Verified BDG certificate
- ✓ QR / signature-ready format
- ✓ Armenian & English certificate design
Co-branded
Participation
For students who actively participate in the course learning process.
For active participationCompletion
For students who complete the course requirements and finish the program.
For successful completionExcellence
For students who complete the course with outstanding results and strong performance.
With distinctionHR Drone
A co-branded certificate for selected HR and partner-certified programs.
Co-brandedManagement
Ready to start Product Management Essentials + PSPO Certification?
Book a free consultation and reserve your place in the next cohort.
65,000 ֏
3 months · Starts — Aug 26, 2026
60% booked
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