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Marketing and PR
·Online New
SMM Essentials Course and Internship
Why participate in the SMM essentials course Social Media Marketing is everywhere today, providing business visibility and growth opportunities in today’s competitive world. “SMM...
What you'll gain
- ✓ Marketing history and strategy
- ✓ Content Marketing
- ✓ Copywriting
- ✓ Facebook, Instagram platforms
✓ Free consultation · Certificate on completion · Practical learning · Certificate-ready · BDG since 2009
Duration
2 months
Format
Online
Level
Beginner
Starts
Jul 24, 2023
Certificate
On completion
The BDG ecosystem
More than a course
At BDG, learning continues beyond lessons. You get access to guidance, community, events, spaces, and resources that support your professional growth.
Personal Branding
Learn how to present your skills, build professional visibility, and create a stronger personal brand in your field.
Free Webinars & Seminars
Join free webinars, seminars, and open sessions every month to keep learning, meet experts, and discover new opportunities.
Big Community
Become part of a large professional community of students, graduates, trainers, and industry specialists.
Coworking Spaces
Use BDG spaces for learning, networking, teamwork, and focused work when you need the right environment to grow.
Library
Access useful books, materials, guides, and learning resources selected to support your development.
Who can you become?
Why participate in the SMM essentials course
Social Media Marketing is everywhere today, providing business visibility and growth opportunities in today’s competitive world. “SMM Essentials Course and Internship” was designed to practically familiarize students with the basic tools of marketing, copywriting and business promotion, in general. As a result of the course, the student will fully understand how to analyze the business, identify its most important goals, develop a strategy and implement it. At the end of the course, the students with the best results will have a great opportunity to do a 1-month internship. If you:- have an analytical mindset and logical thinking,
- have knowledge of English,
- want to become a Marketing specialist and don’t know how,
- are a student in the field and want to gain up-to-date knowledge,
- want to acquire a new and sought-after profession
Individual consultation
before and after the course
What you will learn
- ✓Marketing history and strategy
- ✓Content Marketing
- ✓Copywriting
- ✓Facebook, Instagram platforms
- ✓Buyer Persona, Business Manager
- ✓Ad types
Program
- Introduction, history of marketing, meaning
- The main goals of marketing
- Traditional and Digital Marketing
- Consumer behavior, Maslow’s Pyramid
- What problems does marketing solve in business?
- The role of creating community in SMM and business
- The funnel of customer engagement
- How to attract customer attention, tools and rules
- The components of Content Marketing
- About Text Block
- About Visual Block
- Emojis, Mentions, urls
- Hashtags: types, roles, usage options
- Gifs, infographics, video infographics, Reels
- Main rules of writing texts
- How to create, edit and optimize texts
- The secrets of writing texts that sell
- The main models of selling texts: AIDA, PMHS, 4U, etc.
- 22 techniques for text titles
- Types of content that you can use in social media
- Introduction, about the platform
- The users of the platform: age, gender, country, time spending here
- Types of pages in Facebook
- Fb Profiles: how to protect them, two factor authentication, etc.
- Fb Groups, main goals, tools
- FB Pages, tools
- Inbox, automated messages
- Insights of the pages, reportings
- Content creation tools
- Business Suite
- Introduction, about the platform
- The users of the platform: age, gender, country, time spending here
- Personal and Business Accounts, difference
- How to attach FB and IG profiles
- Trends and how to always be aware of them
- How to promote a business using this platform?
- Tools of the platform
- Feed Posts: photos, videos, carousels
- IG Story, tools: Boomerang, Layout, Hands free, poll, questions, etc.
- Reels: usage, tools
- Live: usage, tools
- Buyer Persona, descriptions
- Segmentation principles, targeting
- Why am I seeing this or another ad?
- Business Manager: how to create, usage, tools
- Ad Accounts: how to create, billing, tools
- The types of audiences in business manager
- How to create an audience using our buyer persona description?
- Custom Audience: Tools
- Lookalike Audience: Tools
- Manually Created Audience: Tools
- The types of ads objectives and when we use them
- Brand Awareness Objective: how to set up this kind of ad
- Engagement Objective: how to set up this kind of ad
- Traffic Objective: how to set up this kind of ad
- Instant Experience (Canvas), usage, how to set up
- Leads Objective: how to set up this kind of ad
- Apps Promotion Objective: how to set up this kind of ad
- Sales Objective: how to set up this kind of ad
- Ads analytics
- Main metrics to measure ads efficiency
- Reach, Impressions, CPR, etc.
- Reporting: how to collect all the metrics information and get the report
- About the platform, usage
- Personal and business accounts
- Content Creation, main tools
- Business Analysis
- Business Goals
- How to develop a Marketing Strategy
- Pointed that should be in a strategy
- Types of content you can use in social media
- Content Planning based on marketing strategy
- Date and time of content
- Budget Planning based on marketing strategy
Course details
🗓
Schedule
Monday, Friday
19։00-21։30
💳
Payment
Monthly
🎓
Certificate
On completion
16 lessons + 1 exam
Frequently asked questions
Each course is labelled beginner, intermediate or advanced. If you are unsure, book a free consultation and we will help you choose.
Flexible payment options are available for most programs. Contact us to discuss the right plan for you.
Certificates
Certificates you can receive
Depending on the course format and results, students can receive one of BDG's certificate types.
- ✓ Verified BDG certificate
- ✓ QR / signature-ready format
- ✓ Armenian & English certificate design
Co-branded
Participation
For students who actively participate in the course learning process.
For active participationCompletion
For students who complete the course requirements and finish the program.
For successful completionExcellence
For students who complete the course with outstanding results and strong performance.
With distinctionHR Drone
A co-branded certificate for selected HR and partner-certified programs.
Co-brandedMarketing and PR
Ready to start SMM Essentials Course and Internship?
Book a free consultation and reserve your place in the next cohort.
39,000 ֏
2 months · Starts — Jul 24, 2023
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