Career Advice
Get practical guidance on career growth, job search, interviews, CV improvement, and the next steps in your professional path.
Sales and Marketing
·Offline
Marketing Fundamentals Course
What you'll gain
- ✓ Stages of marketing formation and development
- ✓ Merchandising, PR
- ✓ B2B and B2C marketing
- ✓ Influence, video marketing
✓ Free consultation · Certificate on completion · Practical learning
Duration
2 months
Format
Offline
Level
Beginner
Starts
Oct 05, 2022
Certificate
On completion
Payment
Monthly
The BDG ecosystem
More than a course
At BDG, learning continues beyond lessons. You get access to guidance, community, events, spaces, and resources that support your professional growth.
Personal Branding
Learn how to present your skills, build professional visibility, and create a stronger personal brand in your field.
Free Webinars & Seminars
Join free webinars, seminars, and open sessions every month to keep learning, meet experts, and discover new opportunities.
Big Community
Become part of a large professional community of students, graduates, trainers, and industry specialists.
Coworking Spaces
Use BDG spaces for learning, networking, teamwork, and focused work when you need the right environment to grow.
Library
Access useful books, materials, guides, and learning resources selected to support your development.
About the profession
Whether or not to choose this profession?
The course is not only about marketing, but also about its correct application, becoming a qualified and educated specialist and using marketing wisely. During the course, you will get fundamental knowledge about marketing, its basics and functions. Do you want to:- have basic knowledge of marketing
- learn the marketing secrets of famous brands
- learn and update knowledge and skills
- explore different branches of marketing
Individual consultation
before and after the course
Who is this course for
-
✓
Beginners
The course does not require any professional knowledge as it is a beginner’s level. If you have an online shop, you want to get acquainted with marketing, choose any branch of it.
-
✓
Marketing professionals
Marketing professionals For industry professionals who have knowledge and experience and want to change their career or simply develop skills by gaining fundamental marketing knowledge.
What you will learn
- ✓Stages of marketing formation and development
- ✓Merchandising, PR
- ✓B2B and B2C marketing
- ✓Influence, video marketing
- ✓Neuromarketing
- ✓Marketing, digital marketing plan
Program
- Մարքեթինգի էությունը
- Մարքեթինգի ձեւավորման եվ զարգացման փուլերը
- Մարքեթինգի զարգացման էվոլուցիան
- Հաճախորդների կարիքները եվ որոշում կայացնելու գործընթացը
- Մարքեթինգ միքս (4P) Starbucks-ի մարքեթինգ միքսի օրինակով
- Նոր մոդելներ. 7P, 4C, SIVA
- SWOT վերլուծություն Coca Cola-ի օրինակով
- Կազմել Marketing Mix ընկերության օրինակով
- Կատարել SWOT վերլուծություն ընկերության օրինակով
- Գովազդ ATL, BTL, TTL
- Գովազդային կրիչների մանրամասն ուսումնասիրություն
- Branding
- Brand Story telling
- Վաճառքի ձագար
• Մերչնդայզինգ
Առաջադրանք`
Կազմել Marchandising plan ընկերության օրինակով
- PR
- Մարքեթինգի միջավայր, B2B և B2C մարքեթինգ
- Մարքեթինգային ռազմավարություն, Անսոֆֆի մատրիցա
- Սեգմենտավորում և դիրքավորում, ԲԿԳ մատրիցա
- Սպառողական արժեքի վերլուծություն
- Մարքեթինգի արդյունավետություն
- Մարքեթինգային հետազոտություններ
- Թվային մարքեթինգ
- Influence մարքեթինգ
- Video մարքեթինգ
- Կազմել Video պատրաստման բրիֆ
- Պատրաստել Video տրամադրված ցուցումների հիման վրա՝ հատուկծրագրերի միջոցով
- Մարքեթինգային պլան, digital մարքեթինգային պլան
- Նեյրոմարքեթինգ
- Tik Tok մարքեթինգ, Social media Art
- Copywriting, Content writing
- Marketing trends, Not standard marketing
Քննություն
Ready to join this course?
Secure your place and take the next step in your professional growth.
Frequently asked questions
Each course is labelled beginner, intermediate or advanced. If you are unsure, book a free consultation and we will help you choose.
Flexible payment options are available for most programs. Contact us to discuss the right plan for you.
We mostly hold trainings with a Project Based Learning approach. Thanks to this approach, the students gain practical knowledge and develop their proficiency in the most efficient way.
After each training the students pass exams. Thus, both students and trainers have the opportunity to clearly assess the effectiveness of the training. Based on the results of the exams the students get certificates.
Upon completion of the training we give certificates to our students. Moreover, those whose performance is above 80% receive certificates of excellence.
We have developed a partner network that includes current best employers. In cooperation with them we do our best to assist our students in finding jobs. This network also helps us to organise internships for our students after the trainings.
Payment for the courses is made after the first lesson until the second lesson, in cash or by transfer. Payment for each stage is made for a fixed amount of 8 lessons.
Our courses are held in 2 main formats: online and offline. We believe that maintaining the format is very important for the effectiveness of the course.
BDG classrooms are technically equipped, and if necessary, we also provide students with laptops.
There is a break during each course, during which you can have a coffee and tea break.
HR consulting is carried out with our Career Development Specialist. With him, you can discuss your CVs, make corrections and finalize them, ready to apply for jobs.
All course materials, including recordings, books provided by trainers and other educational materials, are constantly available to our students during the course.
Individual courses are not currently designed, based on market needs and demands. During group courses, participants are also actively involved in teamwork, develop their communication skills, and learn to work in a team.
There is no age limit as such, as we value the spread of education to all age groups. It is especially important for us that people who already have experience and knowledge and want to acquire a new profession also go into a new educational direction.
Admission to each course is carried out through an interview or a test, or both at the same time. The choice of admission method depends on the requirements and specifics of the course.
We provide technical support to all our students related to the operational work of computers, as well as technical issues. The support is provided by our employee within the framework of the course.
Our team is in constant contact with students to provide the information you need, if necessary.
Certificates
Certificates you can receive
Depending on the course format and results, students can receive one of BDG's certificate types.
- ✓ Verified BDG certificate
- ✓ QR / signature-ready format
- ✓ Armenian & English certificate design
Co-branded
Participation
For students who actively participate in the course learning process.
For active participationCompletion
For students who complete the course requirements and finish the program.
For successful completionExcellence
For students who complete the course with outstanding results and strong performance.
With distinctionHR Drone
A co-branded certificate for selected HR and partner-certified programs.
Co-brandedSales and Marketing
Ready to start Marketing Fundamentals Course?
Book a free consultation and reserve your place in the next cohort.
55,000 AMD
2 months · Starts — Oct 05, 2022
Keep exploring
Related courses
Internship opportunity
Internship opportunity
