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Marketing and PR
·Offline
Content Creation + AI
Why join the Course “Content Creation: From Concept to Execution”? The course is designed for SMM specialists, marketing professionals to acquire new knowledge and skills in filmi...
What you'll gain
- ✓ Content creation: from idea to execution
- ✓ Moodboard creation
- ✓ Product photography
- ✓ Practical work on site
✓ Free consultation · Certificate on completion · Practical learning · Certificate-ready · BDG since 2009
Duration
2 months
Format
Offline
Level
Beginner
Starts
Apr 21, 2026
Certificate
On completion
The BDG ecosystem
More than a course
At BDG, learning continues beyond lessons. You get access to guidance, community, events, spaces, and resources that support your professional growth.
Personal Branding
Learn how to present your skills, build professional visibility, and create a stronger personal brand in your field.
Free Webinars & Seminars
Join free webinars, seminars, and open sessions every month to keep learning, meet experts, and discover new opportunities.
Big Community
Become part of a large professional community of students, graduates, trainers, and industry specialists.
Coworking Spaces
Use BDG spaces for learning, networking, teamwork, and focused work when you need the right environment to grow.
Library
Access useful books, materials, guides, and learning resources selected to support your development.
Who can you become?
Why join the Course “Content Creation: From Concept to Execution”?
The course is designed for SMM specialists, marketing professionals to acquire new knowledge and skills in filming, creating visual content. Within the framework of a practical course, individual lessons of which are practical work. Within the framework of the course, students will learn the psychological aspects of content, create a moodboard, and gain design knowledge. During the internship, they will take product photos and create visual content. The course is designed in accordance with modern market standards. Students will also learn AI tools and integrate them into the creation of visual content. The course is designed in line with modern market standards. Students will also learn to work with AI tools and use them to create contemporary, high-quality content.Get 5% Cashback
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Who is this course for
-
✓
Individual SMM Specialists
The course is open to SMM specialists or people who run their own business pages. With today's proliferation of visual content, every specialist must keep up with the demands, and they need up-to-date knowledge to remain a sought-after specialist in the market and to manage their page or website constantly updated and in line with trends.
-
✓
Future Reel Makers
The course is open to those who want to master Reel Making and photography, start a new career as an individual Reel Maker, and collaborate on various projects.
-
✓
Bloggers
The course is open to those who are engaged in blogging and need to shoot videos and clips professionally, have diverse content to increase their number of followers, and provide high-quality content.
What you will learn
- ✓Content creation: from idea to execution
- ✓Moodboard creation
- ✓Product photography
- ✓Practical work on site
- ✓Using AI on social media platforms
- ✓Content Creation with MidJourney, Kling, Google Veo and other AI Tools
Program
- What content creation is and the business challenges it addresses
- Types of content: informative, engaging, entertaining, selling
- Platform specifics: Instagram, Facebook, TikTok, LinkedIn
- The concept and practical use of Content Pillars
- Defining a concept and its importance
- What a moodboard is and practical steps for creating one
- Hands-on practice: creating a concept and moodboard
- The importance of visual intelligence
- Resources for developing visual taste
- Practical assignment
- The importance and core principles of set design
- Compositions: types and applications
- Production basics: how to prepare for a photoshoot
- Practical tips and settings for mobile shooting
- Photo editing with Adobe Lightroom
- The role of Reels in marketing
- Trending vs. non-trending Reels
- Editing tools for Reels
- The importance of sound effects and hooks
- Shooting and editing content using mobile phones (photos, reels)
- Presentation of completed content and feedback
- Group discussion, conclusions, and further recommendations
- Presentation of professionally produced content
- Feedback, recommendations, and Q&A session
- What a prompt is and why it determines 80% of the result
- How to formulate tasks correctly for AI and how to “think” like AI
- Prompt structure and common mistakes that undermine results
- Practical assignment
- How to influence composition, emotional tone, style, and quality
- How to achieve consistent, controlled results instead of random outputs
- Changing camera angles and building a narrative through prompts
- Reference search resources
- Practical assignment
- How AI works in image generation
- Differences between Nano Banano Pro, Seedream, Midjourney, and other neural networks
- When and which tool to use for specific goals
- Practical assignment
- How to write effective prompts for video creation
- Differences between Kling, Wan, Google Veo, Midjourney, and other neural networks
- Controlling video elements: motion, rhythm, and style
- Practical assignment
- Realistic and stylized imagery
- Light, camera angles, atmosphere, and color palette
- Changing backgrounds, objects, poses, and clothing
- Maintaining character consistency and generating multiple frames from a single image
- Practical assignment
- Principles of AI video creation: motion, facial expressions, and smooth transitions
- Synchronization of character and atmosphere
- Developing the concept for the final project
- Content creation for social media and portfolio use
- Final project presentation
Course details
🗓
Schedule
Tuesday 19:00 - 21:30
Saturday 14:30 - 17:00
💳
Payment
Monthly
🎓
Certificate
On completion
14 lessons
Frequently asked questions
Each course is labelled beginner, intermediate or advanced. If you are unsure, book a free consultation and we will help you choose.
Flexible payment options are available for most programs. Contact us to discuss the right plan for you.
Certificates
Certificates you can receive
Depending on the course format and results, students can receive one of BDG's certificate types.
- ✓ Verified BDG certificate
- ✓ QR / signature-ready format
- ✓ Armenian & English certificate design
Co-branded
Participation
For students who actively participate in the course learning process.
For active participationCompletion
For students who complete the course requirements and finish the program.
For successful completionExcellence
For students who complete the course with outstanding results and strong performance.
With distinctionHR Drone
A co-branded certificate for selected HR and partner-certified programs.
Co-brandedMarketing and PR
Ready to start Content Creation + AI?
Book a free consultation and reserve your place in the next cohort.
59,000 ֏
2 months · Starts — Apr 21, 2026
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