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Sales and Marketing
·Offline
SEO Full Course + Internship
What you'll gain
- ✓ Onsite SEO
- ✓ Offsite SEO
- ✓ Technical SEO
- ✓ Keyword research
✓ Free consultation · Certificate on completion · Practical learning
Duration
2 months
Format
Offline
Level
Beginner
Starts
Aug 31, 2026
Certificate
On completion
Lessons
16 lessons
Schedule
- Monday · 19:00–21:30
- Thursday · 19:00–21:30
Internship opportunity
Top-performing students may receive an internship opportunity.
Admission to the course is based on an interview.
The BDG ecosystem
More than a course
At BDG, learning continues beyond lessons. You get access to guidance, community, events, spaces, and resources that support your professional growth.
Personal Branding
Learn how to present your skills, build professional visibility, and create a stronger personal brand in your field.
Free Webinars & Seminars
Join free webinars, seminars, and open sessions every month to keep learning, meet experts, and discover new opportunities.
Big Community
Become part of a large professional community of students, graduates, trainers, and industry specialists.
Coworking Spaces
Use BDG spaces for learning, networking, teamwork, and focused work when you need the right environment to grow.
Library
Access useful books, materials, guides, and learning resources selected to support your development.
Who is this course for
-
✓
Beginners
The course is suitable for beginners who aim to specialize in SEO, understand how search engines work, and make their products more visible on the Internet. SEO is undergoing important changes at the moment. Many tools and methods have lost their effectiveness, new ones are emerging instead. That’s why now is the right time to delve into the SEO profession.
-
✓
Related industry professionals
Many marketing professionals need to learn SEO to perform their work more effectively. If you are a copywriter, generate and distribute content, or work in other fields of Digital Marketing, SEO can be the next step in your professional growth.
What you will learn
- ✓Onsite SEO
- ✓Offsite SEO
- ✓Technical SEO
- ✓Keyword research
- ✓Website optimization
- ✓Technical audit
Program
- How search engines crawl, index, and rank
- The three pillars: on-page, off-page, technical
- How SEO drives traffic, leads, and revenue
- The SEO mindset
- Full course roadmap walkthrough
- PageRank and E-E-A-T
- Core algorithm updates: Helpful Content, Panda, Penguin, Core updates
- How Google evaluates quality, trust, and authority
- What gets sites penalised and why
- Search intent in depth: informational, navigational, commercial, transactional
- Keyword metrics: volume, difficulty, CPC, SERP features
- Topic clusters and content architecture
- Building a keyword strategy aligned to business goals
- Identifying real SEO competitors vs business competitors. Extracting competitor keyword data
- Keyword gap analysis; what they rank for that you don't
- Turning gaps into a prioritised opportunity list. SERP analysis
- Students build a complete keyword map for their project site, categorised by intent, priority, and funnel stage
- Map keywords to pages
- Identify quick-win vs long-term targets
- On-page signals: title tags, meta descriptions, heading structure, internal linking, content depth
- Writing for search intent. E-E-A-T in practice
- Content briefs
- What separates ranking content from content that doesn't
- Students optimise a real underperforming page end-to-end: rewrite title and meta, fix heading hierarchy, improve internal links, strengthen content based on SERP analysis
- Build a content brief for a new target keyword
- Crawlability and crawl budget. Indexability: no index, canonical tags, hreflang
- URL structure and site architecture
- Sitemaps and robots.txt
- HTTPS and security signals
- How technical debt silently blocks rankings
- Core Web Vitals in depth: LCP, CLS, INP; what causes them and how to fix them
- Site speed optimisation: image compression, caching, render-blocking resources. Structured data and schema markup
- JavaScript SEO basics
- Mobile-first indexing
- How to run a complete technical-first SEO audit on a real website?
- Crawl analysis, indexation check, on-page review, Core Web Vitals assessment, and backlink snapshot
- Categorise and prioritise all findings. Deliver a client-ready audit report
- GA4: traffic sources, engagement, conversions, channel attribution
- GSC deep dive: impressions, clicks, CTR, position, index coverage, Core Web Vitals report
- How to use both tools to diagnose drops, find opportunities, and build a reporting habit?
- Intro to Looker Studio
- Why do backlinks matter and how Google evaluates them?
- Domain authority, link relevance, anchor text, dofollow vs nofollow?
- White-hat strategies: digital PR, guest posting, broken link building, resource pages, HARO
- Students identify real link opportunities for their project site
- Build and vet a prospect list
- Write outreach emails that get replies
- How ChatGPT, Perplexity, and Google AI Overviews discover, evaluate, and cite content
- What signals drive LLM visibility. How to optimize existing content for AI citation?
- Students test their content live and build an AIO checklist
- Building a full SEO strategy combining all course elements into one coherent plan
- Setting KPIs and tracking them
- Building a client-ready SEO report from GA4 + GSC data
- How to present results clearly to non-SEO stakeholders
- Writing an SEO CV that gets interviews
- Building a portfolio from course work.
- How SEO interviews work: common questions, what interviewers actually look for
- Test tasks: what they are, how to approach them, common mistakes
- Live walkthrough of a real SEO test task from brief to output
- Students present their complete SEO strategy: keyword map, content plan, technical audit, link building pipeline, AIO recommendations, and KPI dashboard
- Live instructor feedback per presentation
Ready to join this course?
Secure your place and take the next step in your professional growth.
Your trainer
Lusine Hambardzumyan
Senior SEO Specialist
Lusine developed an interest in digital marketing, particularly SEO, during her university years. According to her, true growth as an SEO specialist begins through hands-on experience with diverse cli...
Frequently asked questions
Each course is labelled beginner, intermediate or advanced. If you are unsure, book a free consultation and we will help you choose.
Flexible payment options are available for most programs. Contact us to discuss the right plan for you.
We mostly hold trainings with a Project Based Learning approach. Thanks to this approach, the students gain practical knowledge and develop their proficiency in the most efficient way.
After each training the students pass exams. Thus, both students and trainers have the opportunity to clearly assess the effectiveness of the training. Based on the results of the exams the students get certificates.
Upon completion of the training we give certificates to our students. Moreover, those whose performance is above 80% receive certificates of excellence.
We have developed a partner network that includes current best employers. In cooperation with them we do our best to assist our students in finding jobs. This network also helps us to organise internships for our students after the trainings.
Payment for the courses is made after the first lesson until the second lesson, in cash or by transfer. Payment for each stage is made for a fixed amount of 8 lessons.
Our courses are held in 2 main formats: online and offline. We believe that maintaining the format is very important for the effectiveness of the course.
BDG classrooms are technically equipped, and if necessary, we also provide students with laptops.
There is a break during each course, during which you can have a coffee and tea break.
HR consulting is carried out with our Career Development Specialist. With him, you can discuss your CVs, make corrections and finalize them, ready to apply for jobs.
All course materials, including recordings, books provided by trainers and other educational materials, are constantly available to our students during the course.
Individual courses are not currently designed, based on market needs and demands. During group courses, participants are also actively involved in teamwork, develop their communication skills, and learn to work in a team.
There is no age limit as such, as we value the spread of education to all age groups. It is especially important for us that people who already have experience and knowledge and want to acquire a new profession also go into a new educational direction.
Admission to each course is carried out through an interview or a test, or both at the same time. The choice of admission method depends on the requirements and specifics of the course.
We provide technical support to all our students related to the operational work of computers, as well as technical issues. The support is provided by our employee within the framework of the course.
Our team is in constant contact with students to provide the information you need, if necessary.
Certificates
Certificates you can receive
Depending on the course format and results, students can receive one of BDG's certificate types.
- ✓ Verified BDG certificate
- ✓ QR / signature-ready format
- ✓ Armenian & English certificate design
Co-branded
Participation
For students who actively participate in the course learning process.
For active participationCompletion
For students who complete the course requirements and finish the program.
For successful completionExcellence
For students who complete the course with outstanding results and strong performance.
With distinctionHR Drone
A co-branded certificate for selected HR and partner-certified programs.
Co-brandedSales and Marketing
Ready to start SEO Full Course + Internship?
Book a free consultation and reserve your place in the next cohort.
65,000 AMD
/ month
2 months · Starts — Aug 31, 2026
94% booked
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