Motion Design Opportunities and New Trends
The 3 main advantages of motion design are the quick transmission of the message, the presentation of complex thoughts and ideas in a simple format and quick capture and retention of attention.
Motion design is the creation of animated graphics, visual design by animating a static image. Internet, media, advertising, television, cinema, mobile applications, video games – all this is impossible to imagine without Motion design. It uses 3 channels of information transmission at the same time: image, text, sound, increasing the level of information perception.
Thanks to motion design, it is possible to visualize clear data or abstract ideas using visual, audio, graphic design and animation tools.
It should be noted that there is a huge difference between Motion design and regular video or animation. Motion design visualizes ideas and data.
The emergence of motion design is connected with the emergence of animation, and we consider the beginning of the latter to be in the 1820s, when the thaumatrope, the rotating toy based on optical illusion, was created. In 1832, the phenakistoscope was created, which shows moving pictures. This was followed by the zoetrope and its variants, eventually becoming the basis for the creation of cinema in 1895. The history of the development of animation eventually leads to the creation of motion design.
The awareness about motion design was greatly facilitated by the Internet and computers, making the process of creating animations convenient. Today Motion design exists in all areas where there is content.
Motion design is a good opportunity for brands to make their ideas and values accessible. It allows you to spread ideas and engage people.
Where is Motion Design used?
- Television: captions, subtitles, program design, screensavers
- Movie: openings, credits, screensavers, trailers, teasers
- Marketing: TV and web advertising, promotional materials, native advertising in the form of infographics
- Media: news, entertainment, educational portals use Motion design for engaging short clips
- Business: presentation clips and infographics for websites, conferences, product presentations, discussions with colleagues
- Education: presentation of complex ideas, materials
- Entertainment: games, broadcaster clips
What does it take to become a motion design professional?
Motion design specialists must have a rich stock of knowledge and skills, a broad worldview, an understanding of sound, text, and image.
Motion design requires knowledge of graphic design: composition, color theory, typography, as well as an understanding of scripts.
The basic tools needed for motion design are:
- Adobe After Effects
- Adobe Premiere Pro
- Nuke
- Autodesk Combustion
- Apple Motion
- Adobe Illustrator
- Adobe Photoshop
- Adobe Flash
- Autodesk 3ds Max
- Autodesk Maya
- LightWave 3D
- Blender
- Cinema 4D
What are the latest trends in Motion design?
- Combining 2D and 3D effects
2D and 3D are often combined in video this year. Many motion design professionals say that they give the video a certain sense of style and make it more enjoyable for the viewer. The most widespread example of this trend is the integration of 2D and 3D animations, as well as the installation of 2D overlays with motion.
This technique can be seen not only in big-budget promotional videos, but also in smaller digital ads. - Kinetic printing
Typically, designers are afraid to experiment with fonts for fear of losing focus. Although in 2021, most are breaking the traditional rules and achieving amazingly great results.Kinetic typography seems to literally claim to go beyond traditional letterpress and encourages stretching and twisting letters. And what. people like it. With kinetic printing in animated videos, ecommerce websites and mobile apps attract more attention, making the brand memorable. - Animated logos
In the struggle for a brilliant and unforgettable online presence, companies are trying to incorporate animation into various branding materials. The animated logo has already become one of the most significant trends in brand identity. Animated logos often bring innovation and unique recognition to a brand because of their unexpected movements and twists.
This is what you need to know to understand Motion design and the latest trends related to it. To study it in depth and enter the labor market as a specialist, we suggest you participate in our course.
