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Sales and Marketing
·Offline
Professional Sales Foundations
Practical course designed to help you build relevant skills and take the next step in your career.
What you'll gain
- ✓ The ability to initiate professional conversations with different customer segme...
- ✓ Skills for identifying and clearly defining priority customer needs
- ✓ The ability to connect solutions with customer benefits and value
- ✓ Practical techniques for handling common objections
✓ Free consultation · Certificate on completion · Practical learning
Duration
5 weeks
Format
Offline
Level
Beginner
Starts
Sep 16, 2026
Certificate
On completion
Lessons
8 lessons
Internship opportunity
Top-performing students may receive an internship opportunity.
Admission to the course is based on an interview.
The BDG ecosystem
More than a course
At BDG, learning continues beyond lessons. You get access to guidance, community, events, spaces, and resources that support your professional growth.
Personal Branding
Learn how to present your skills, build professional visibility, and create a stronger personal brand in your field.
Free Webinars & Seminars
Join free webinars, seminars, and open sessions every month to keep learning, meet experts, and discover new opportunities.
Big Community
Become part of a large professional community of students, graduates, trainers, and industry specialists.
Coworking Spaces
Use BDG spaces for learning, networking, teamwork, and focused work when you need the right environment to grow.
Library
Access useful books, materials, guides, and learning resources selected to support your development.
Who is this course for
-
✓
Beginners and Career Changers
Those who want to start a career in sales and build a strong practical foundation.
-
✓
Entry-Level Sales Professionals
Those who have recently started working in sales, have some experience, and want to structure their knowledge, strengthen their professional skills, and manage the sales process more systematically.
-
✓
Customer Service and Other Client-Facing Professionals
Those whose roles involve customer communication, sales, cross-selling, upselling, or customer development.
-
✓
Students and Recent Graduates
Those whose roles involve customer communication, sales, cross-selling, upselling, or customer development.
What you will learn
- ✓The ability to initiate professional conversations with different customer segments
- ✓Skills for identifying and clearly defining priority customer needs
- ✓The ability to connect solutions with customer benefits and value
- ✓Practical techniques for handling common objections
- ✓An understanding of the sales funnel and the fundamentals of CRM
Program
The role and responsibilities of a sales professional
The principles of modern selling
A customer-centric approach to sales
The key stages of the full sales cycle
Researching the customer and preparing for the meeting
Defining the objective of the sales conversation
Structuring the first interaction effectively
Building trust and a professional relationship
Asking powerful and effective questions
Applying the SPIN questioning technique
Developing active listening skills
Identifying the customer’s real challenges and expectations
Connecting the product or service to the customer’s needs
Turning product features into advantages and customer benefits
Building a compelling value proposition
Presenting the solution persuasively and from the customer’s perspective
Types of objections and why they arise
Identifying the customer’s underlying concerns
Responding to objections calmly and effectively
Influencing the customer without arguing or applying pressure
Recognizing customer buying signals
Applying effective closing techniques
Turning customer interest into concrete action
Securing a clear agreement and defining the next step
Managing the stages of the sales funnel
Fundamentals of working with a CRM system
Organizing effective follow-ups
Customer retention and development
Building consistent sales discipline
Reviewing and consolidating all course topics
Applying the full sales cycle in practice
Completing a Final Sales Simulation based on realistic scenarios
Evaluating individual performance and completing the final assessment
Ready to join this course?
Secure your place and take the next step in your professional growth.
Your trainer
Vahram Merangulyan
Business Expert and Sales Coach
Vahram Merangulyan is a senior executive, business expert, trainer, and coach with more than 25 years of experience in sales, commercial management, and business development. His career has taken him...
Frequently asked questions
Each course is labelled beginner, intermediate or advanced. If you are unsure, book a free consultation and we will help you choose.
Flexible payment options are available for most programs. Contact us to discuss the right plan for you.
We mostly hold trainings with a Project Based Learning approach. Thanks to this approach, the students gain practical knowledge and develop their proficiency in the most efficient way.
After each training the students pass exams. Thus, both students and trainers have the opportunity to clearly assess the effectiveness of the training. Based on the results of the exams the students get certificates.
Upon completion of the training we give certificates to our students. Moreover, those whose performance is above 80% receive certificates of excellence.
We have developed a partner network that includes current best employers. In cooperation with them we do our best to assist our students in finding jobs. This network also helps us to organise internships for our students after the trainings.
Payment for the courses is made after the first lesson until the second lesson, in cash or by transfer. Payment for each stage is made for a fixed amount of 8 lessons.
Our courses are held in 2 main formats: online and offline. We believe that maintaining the format is very important for the effectiveness of the course.
BDG classrooms are technically equipped, and if necessary, we also provide students with laptops.
There is a break during each course, during which you can have a coffee and tea break.
HR consulting is carried out with our Career Development Specialist. With him, you can discuss your CVs, make corrections and finalize them, ready to apply for jobs.
All course materials, including recordings, books provided by trainers and other educational materials, are constantly available to our students during the course.
Individual courses are not currently designed, based on market needs and demands. During group courses, participants are also actively involved in teamwork, develop their communication skills, and learn to work in a team.
There is no age limit as such, as we value the spread of education to all age groups. It is especially important for us that people who already have experience and knowledge and want to acquire a new profession also go into a new educational direction.
Admission to each course is carried out through an interview or a test, or both at the same time. The choice of admission method depends on the requirements and specifics of the course.
We provide technical support to all our students related to the operational work of computers, as well as technical issues. The support is provided by our employee within the framework of the course.
Our team is in constant contact with students to provide the information you need, if necessary.
Certificates
Certificates you can receive
Depending on the course format and results, students can receive one of BDG's certificate types.
- ✓ Verified BDG certificate
- ✓ QR / signature-ready format
- ✓ Armenian & English certificate design
Co-branded
Participation
For students who actively participate in the course learning process.
For active participationCompletion
For students who complete the course requirements and finish the program.
For successful completionExcellence
For students who complete the course with outstanding results and strong performance.
With distinctionHR Drone
A co-branded certificate for selected HR and partner-certified programs.
Co-brandedSales and Marketing
Ready to start Professional Sales Foundations?
Book a free consultation and reserve your place in the next cohort.
140,000 ֏
· full course
5 weeks · Starts — Sep 16, 2026
24% booked
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